Decide On Your Name, Address, and Phone

The difference between regular SEO and local SEO is that local SEO has a geographic component. Local SEO needs to be a huge part of every photographer’s overall online marketing efforts because it’s becoming more and more integrated with organic search results.

The image below shows a search query for the general phrase “wedding photographer.” Google identified my location in Santa Ana, CA based on my IP address and returned local results in both the maps AND the organic results. If we change the location and search the exact same phrase, we get completely different results.

local-seo

Now that we’ve established the importance of Local SEO, let’s get to how we use it to benefit our photography businesses. The first thing to point out is that Local SEO is fairly new. That means that ranking factors will change and evolve with time. While this may seem like a bad thing, it’s actually a great opportunity for a new, less-established business to gain visibility in competitive markets.

Photography studios that have been around a while and have invested significant time into their traditional SEO will be difficult to overtake in terms of organic SEO. Using the techniques we have taught you, this is certainly possible. But some of these established studios may NOT have been keeping up with the evolution of Local SEO in the last 2 to 3 years. This might be your time to jump in!

Deciding On Your Name, Address, and Phone

The first step is listing your business in a variety of places, including “Google My Business,” Social Media Networks, and Local Directories.

Note: The “Google My Business” is simply your business Google business listing that you manage via your Google Plus Page. We will cover this in detail later.

But before jumping in, you have some decisions to make in regards to your Name, Address and Phone Number (NAP). Consistent names, addresses, and phone numbers (NAPs) are critical to Local SEO success.

Deciding Your Name:

If you’re at the point of working on Local SEO, you probably have a decent amount of brand equity associated with your name already. So we’re not expecting you to entirely change your name for the sake of ranking better. However, you might want to consider tweaking your listing name to include a keyword.

For example, your official business name might be “Jennifer Reynolds Photography.” However, you might decide to list as “Jennifer Reynolds Wedding Photography” for social media and local business listings. This helps your site rank well for “wedding photography” searches in your area.

However, do not overdo it. If it sounds unnatural to you, then it likely sounds unnatural to your users and to Google.

Deciding Your Address

If your studio is located in your target city, then this decision is straightforward. Your address is simply your studio address. However, if you’re very far from where your target clients are performing their searches, you have an inherent disadvantage when it comes to local SEO.

While you can specify a “service area” in your Google My Business listing, Google still favors businesses located in the actual city. So if you’re deciding on where to open your physical location, and you have multiple comparable choices, favor the location closest to your targeted city.

Important Tip: Don’t try to trick the system with P.O. Boxes in your target city,
as Google quickly picks up on this and penalizes you in local searches.

Also, for instructions on setting a “service area,” click here: https://support. google.com/business/answer/3038163?hl=en

Deciding Your Phone Number

The area code of the phone number plays a role in Local SEO as well. So keep your phone numbers consistent with local area codes. If you want to hold onto your old phone number with a non-local area code, consider using Google Voice. Having a local number is good for search and the overall client experience. As a client, it feels odd to call a random, out of state number for a local service.

CHAPTER 1.01 – INTRODUCTION

CHAPTER 2: 1.02 – SEO BASICS & KEYWORD STRATEGY

CHAPTER 3 1.03 – CREATING CONTENT

CHAPTER 4: 1.04 – SITE STRUCTURE

Chapter 5: 1.05 – ACCESSIBILITY, SPEED, AND DUPLICATE CONTENT

Chapter 6: 2.01 – LINK BASICS

Chapter 7: 2.02 – LINK VALUE FACTORS

Chapter 8: 2.03 – NOFOLLOW, RELATED LINKS, & ANCHOR TEXT

Chapter 9: 2.04 – LINK BUILDING STRATEGIES

Chapter 10: 3.01 – THE IMPORTANCE OF SOCIAL MEDIA

Chapter 11: 3.02 – MAXIMIZING SPECIFIC SOCIAL MEDIA NETWORKS

Chapter 12: 3.03 – MASTER LOCAL SEARCH

Chapter 13: 4.01 – Initial Decisions

Chapter 14: 4.02 – WORDPRESS AND Squarespace

Chapter 15: 4.03 – GOOGLE ANALYTICS

Chapter 16: PAID DIRECTORIES

ACCESS TO INDUSTRY-LEADING EDUCATION

Let SLR Lounge guide you in your photography journey with the best photography education and resources. Browse our complete, comprehensive solutions and take the next step in your photography.
BROWSE WORKSHOPS