conclusion

Whew, that was a lot of info! Let’s do a quick recap of what we’ve learned so far and prepare you for the next two books.

If you have a sound understanding of the following points, you’re in good shape! If not, consider going back after you’ve finished up all three books to review. Here are the major points so far:

Introduction to SEO

  • SEO can benefit you in ways beyond just booking more clients
  • SEO allows you to grow your business without continuously spending on advertising.
  • SEO needs to be handled by you, the photographer, because you understand your business best and you are the one regularly creating useful and informative content on your website.

How Search Engine’s Work

  • Search engine robots crawl the web via links and document their findings in an index. When users type in a search phrase, Google uses its algorithm to display relevant search results from the index.
  • There are various components of a search page: 1) paid ad results, image search results, local map results, and organic search results.

Keyword Strategy

  • Keywords are the foundation of SEO and help us determine our titles, content and names for everything.
  • Determine one main keyword based on your location and type of photography as well as many niche keywords based on targeted venues, targeted area, FAQs, and other factors.
  • Verify these keywords using the Keyword Planner.

Creating Great Content

  • Great content starts with great photography.
  • Create great informational content by creating a page for each of your keywords.
  • Populate your pages by making sure you include keywords in TUTI (Titles, URLs, Text, and Images).
  • Increase your chances of ranking well in image search results by including keywords in your image name, alt text, title tag, and surrounding text of your images.

Site Structure and Accessibility

  • Use keywords in your title tags.
  • Use descriptive, catchy meta descriptions.
  • Use header tags (H1-H4) to organize your page and include keywords in your headers.
  • Use Anchor Text whenever possible when linking internally.
  • Avoid orphan and dead end pages.
  • Prioritize your content and use your linking structure to help your important pages rank better.
  • Avoid Broken Links on Your Site.
  • Use 301 Redirects to shorten links, consolidate pages, and transfer the link value of an old page to another page.
  • Create XML sitemaps and XML Image Sitemaps to submit to Google Webmaster Tools to help Google understand your content.
  • Avoid Flash Websites and iFrames.
  • Speed up your site by using optimized images, clean website code, and caching plugins.
  • Avoid internal duplicate content by using the rel=”canonical” tag.
  • Avoid external duplicate content by keeping your content original and taking. steps to get copied content removed from other websites.

The next step is building external links, which we’ll cover in Book 2. We also need to build up our social media following and focus on Local SEO, which we’ll cover in Book 3.

Hope you’re excited! This is where it gets really fun!

CHAPTER 1.01 – INTRODUCTION

CHAPTER 2: 1.02 – SEO BASICS & KEYWORD STRATEGY

CHAPTER 3 1.03 – CREATING CONTENT

CHAPTER 4: 1.04 – SITE STRUCTURE

Chapter 5: 1.05 – ACCESSIBILITY, SPEED, AND DUPLICATE CONTENT

Chapter 6: 2.01 – LINK BASICS

Chapter 7: 2.02 – LINK VALUE FACTORS

Chapter 8: 2.03 – NOFOLLOW, RELATED LINKS, & ANCHOR TEXT

Chapter 9: 2.04 – LINK BUILDING STRATEGIES

Chapter 10: 3.01 – THE IMPORTANCE OF SOCIAL MEDIA

Chapter 11: 3.02 – MAXIMIZING SPECIFIC SOCIAL MEDIA NETWORKS

Chapter 12: 3.03 – MASTER LOCAL SEARCH

Chapter 13: 4.01 – Initial Decisions

Chapter 14: 4.02 – WORDPRESS AND SQUARESPACE

Chapter 15: 4.03 – GOOGLE ANALYTICS

Chapter 16: PAID DIRECTORIES

ACCESS TO INDUSTRY-LEADING EDUCATION

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