Color Schemes | Transcription

It’s time to talk about the fourth C and that’s color, or more importantly color schemes. Now if you haven’t notice this, color is a huge part of photography because they are actual meanings behind color. There’s an entire subject of color psychology that you guys can go and read books on, websites. There’s so much literature on the subject of what each color means, well, that we cannot really cover in this course.

For example, yellow, orange, reds: These are warm and energetic tones. They’re tones that we would seen during sunrise and sunset. They’re tones that you’d see at your favorite fast food restaurants because they represent that kind of high energy, mood and vibe. If you noticed, we kind of been trained psychologically where if you see the golden arches or if you see – when you guys see the In and Out sign, the yellow and red, what happens? We get hungry.

We’ve kind of been trained in that way where these different colors, they have different psychological meanings for us, so those are yellows, and oranges, and warm tones; they have that energetic vibe, but cooler tones they have a different vibe. They have a more calming tone to them. Colors like blues, and greens, and kind of these violets – they have a very nice and natural feel, which makes them perfect for giving us that natural vibe. That’s why you’ll notice that if you think about anything, well the word green is automatically, the color and everything is associated to nature. You walk into a yoga studio or something and you’d expect the color to be? Green or a light lavender, or something, one of these cool and calming tones. That’s what we’re going for in our images. Now whenever we can tie this sense of color into the imagery, we get a more purposeful image. We get an image that has a stronger message. There are three specific color schemes that I want to go over. Well lets call them rules actually because they are really more rules.

One is an analogous color scheme. That basically what we’ve set up here. Analogous color schemes are colors that are basically designed to match and typically they’re colors that go next to each other on the color wheel. Here we have this scene with very analogous tones. We have these light tans and whites. We have blues and if you’ll notice, we’ve actually reflected that in our clothing, so we have you guys wearing some whites as a top, blue jeans, we have a blue top up here. Well it is kind of like a lavender and then some nice light jeans.

If you guys have noticed a lot of times when people go to the beach they shoot with a white shirt and blue jeans. This is kind of overdone, which is why we didn’t do it here, but it’s overdone for a reason because it works because those colors are very much analogous to the scene. Now an analogous color where you’re basically matching these colors that are next to each other on the color wheel and any scene like this creates kind of a purposeful sense of harmony to it. We’re basically trying to blend in. We are trying to look as if we’re shooting something that’s going to look natural in that scene, but if you’re going for contrast in a scene then you might use complimentary colors. Complimentary colors are colors that are basically opposite each other on a color wheel, so analogous are all next to each other and complimentary are opposite of one another.

Now complimentary colors create a very strong sense of contrast, but they also sort of match, so you’re not going to get this kind of strange juxtaposition.

Well we get that good sense of contrast, but the colors will still match. For example, a very contrasting look in this scene would be if we brought in the yellows because yellows are on the opposite of blue on the color wheel. If you’re going for contrast, if we want things to stand out, we would use complimentary schemes. If we wanted to be more harmonious, we use analogous schemes.

The other color wheel that I want to talk about is a monochromatic color wheel. Now when we think of monochromatic, generally we think of black and white, but it doesn’t have to be black and white. Monochromatic, as far as black and white goes, is based on grey, but you can also have monochromatic color schemes that are based on red, or based on browns, or whatever tone you want; it’s just basically different shades of the exact same color. For a black and white, it’s different shades of grey. Now monochromatic color schemes, they can create very much a sense of timelessness or even surrealness. Like if everything in a scene, if you kind of color match, so everything is a different shade of red, or of orange, it will have a very surreal kind of feel to it.

These are the three tones that we’re using most often in our photographs and for this scene, well we are going to be shooting with analogous color scheme. We have them, we’re kind of blending in and creating a really nice and harmonious look to the image, and it’s going to add a lot to the sense of purpose and the overall tone in the image. Now we’re done about talking about colors, so why don’t you say we actually gets some photographs done.







Chapter 7: BONUS

Total Course Run Time: 6H 30M 21S