Introduction

As you can probably tell by its SEO-clickable title, this series of courses will cover everything photographers need to know about starting a photography business:

• The photography business plan: Understanding your market, developing a plan, launching your business.
• Photography pricing & product design: How to create products and experiences that are designed to sell.
• Marketing & SEO for photographers: How to find clients, grow your brand and organically increase your leads.
• How to book photography clients: How to increase revenue and client satisfaction by mastering sales and closing psychology.

Although the processes will carry over to other genres, these courses were primarily designed for building lifecycle photography businesses, which includes the following genres:

• Family
• Maternity
• Newborn
• Seniors
• Wedding
• Engagement
• Headshots