Introduction

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As you can probably tell by its SEO-clickable title, this series of courses will cover everything photographers need to know about starting a photography business:

• The photography business plan: Understanding your market, developing a plan, launching your business.
• Photography pricing & product design: How to create products and experiences that are designed to sell.
• Marketing & SEO for photographers: How to find clients, grow your brand and organically increase your leads.
• How to book photography clients: How to increase revenue and client satisfaction by mastering sales and closing psychology.

Although the processes will carry over to other genres, these courses were primarily designed for building lifecycle photography businesses, which includes the following genres:

• Family
• Maternity
• Newborn
• Seniors
• Wedding
• Engagement
• Headshots

CHAPTER ONE

• 1.1 Business Course One | The Photography Business Plan
• 1.2 Introduction
• 1.3 Common Myths + Truths Unknown
• 1.4 Know The Road Ahead
• 1.5 The Lin & Jirsa Journey
• 1.6 Part-Time, Full-Time, Employed, Partners
• 1.7 Respect Yourself. Stop Wasting Time + Money
• 1.8 Your Business Roadmap And Guide
• 1.9 Chapter One Quiz

CHAPTER TWO

• 2.1 Great Plans Still Fail
• 2.2 Strategy Vs. Planning
• 2.3 The Business Plan/Executive Summary
• 2.4 The Power Of Mind Mapping
• 2.5 Step One: Select A Focus
• 2.6 Step Two: Basic Market Research
• 2.7 Step Three: S.W.O.T. Analysis
• 2.8 Step Four: Target Market Personas
• 2.9 Step Five: Values, Vision, Mission
• 2.10 Step Six: Creating Short + Long-Term Goals
• 2.11 Effectively Managing Your Time

CHAPTER THREE

• 3.1 Time To Catch Up
• 3.2 Creating Your Plan
• 3.3 Six Great Ways To Master Your Craft

CHAPTER FOUR

• 4.1 Selecting The Entity And Registering The Business
• 4.2 Liability And Insurance
• 4.3 Protect Yourself With Contracts
• 4.4 Why You Need Accounting
• 4.5 Good Data Equals Good Decisions
• 4.6 Using The Gear And IT Guide
• 4.7 Q&A

Total Course Run Time: 7H 50M 44S

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