Whether or not you choose to use flash to light a scene, try to make the most of the available light. In our first example on the beach, we positioned the male subject so that he faced the sun, while the female subject (who was standing in a somewhat reversed pose) was backlit by the sun. Before introducing the flash, we created a dramatically lit image by shooting toward the sun and using hard light to create highlighted edges. Then, when we did use a flash to light the scene, we lit from behind the couple to match the direction of the sun. Again, when possible, try to keep lighting consistent for cohesive storytelling. If a scene is lit too many different ways and there are not enough angles/poses captured for each lighting style, it will be difficult to design a wall art cluster or album spread, and you could potentially lose sales.