balance seo with workflow

Let’s take a step back and discuss the actual implementation of your SEO strategy. It’s important to balance your workload with SEO. Always keep in mind that the goal of SEO is not to just rank higher but to ultimately grow your business. If SEO is getting in the way of growing your business by taking too much time, then it stops serving its purpose.

Invest Heavily in the Beginning

If you’re just starting out your business, maybe it’s worth extending expected delivery times of your images to your clients from 4 weeks to 8 weeks so that you don’t have the consistent pressure to forgo important web marketing aspects of your business. Maybe it’s worth hiring additional help for some of these tasks. Or maybe it’s worth a few late nights a month getting these things right.

After your business is at a certain point, your business and livelihood won’t be as dependent on every SEO tactic and you won’t have to follow every little step. At that point, you might have plenty of referrals from past clients, you might have hundreds of high-quality links supporting your Search Engine Rankings, or you may have networked with enough of the right people to fully book your calendar and set yourself up for future, sustainable success.

seo-keyword-marketing-tips

When to Not Rename Each Image

It’s much easier and faster to name your images in Adobe Lightroom or Adobe Bridge in sequential order for your blog than to manually rename each image. However, as I just mentioned, it’s not the best SEO practice. The images should have unique names.

So this is one of those situations where you have to use your judgment and bend the rules here and there. If it is an amazing shoot and a new location that you would like to target in your keyword strategy, then you should definitely apply all procedures learned in this book. However, if it’s a repeat location or simply a keyword that you don’t want to target, maybe you opt for efficiency instead.

In our studio, Lin and Jirsa, we have stopped giving each image a unique name for most locations. It’s one of these sacrifices we knowingly make for efficiency. But closer to the beginning of our business, you can bet we were carefully renaming each image to craft the perfect SEO plan. Also, whenever we shoot a new location, extra time and effort are put into the SEO of that venue, including the use of unique image names.

CHAPTER 1.01 – INTRODUCTION

CHAPTER 2: 1.02 – SEO BASICS & KEYWORD STRATEGY

CHAPTER 3 1.03 – CREATING CONTENT

CHAPTER 4: 1.04 – SITE STRUCTURE

Chapter 5: 1.05 – ACCESSIBILITY, SPEED, AND DUPLICATE CONTENT

Chapter 6: 2.01 – LINK BASICS

Chapter 7: 2.02 – LINK VALUE FACTORS

Chapter 8: 2.03 – NOFOLLOW, RELATED LINKS, & ANCHOR TEXT

Chapter 9: 2.04 – LINK BUILDING STRATEGIES

Chapter 10: 3.01 – THE IMPORTANCE OF SOCIAL MEDIA

Chapter 11: 3.02 – MAXIMIZING SPECIFIC SOCIAL MEDIA NETWORKS

Chapter 12: 3.03 – MASTER LOCAL SEARCH

Chapter 13: 4.01 – Initial Decisions

Chapter 14: 4.02 – WORDPRESS AND SQUARESPACE

Chapter 15: 4.03 – GOOGLE ANALYTICS

Chapter 16: PAID DIRECTORIES

ACCESS TO INDUSTRY-LEADING EDUCATION

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