Website SEO Alert: The One Thing Every Photographer Should Do Today
Google has drawn a line in the sand, go mobile-friendly or get penalized. According to Google’s Webmaster Blog, you have until April 21 to go mobile-friendly before their new search engine algorithm takes effect. The good news, mobile friendly sites should expect a slight boost in rankings.
Rarely does Google say much about the inner workings of their secret search engine algorithm before a change arrives. When Google tips its hand, I pay attention.
So I checked out my websites. My main photography site http://allebachphotography.com failed. Google failed it for:
- Text too small to read
- Links too close together
- Mobile viewport not set
Even more worrisome than Google’s penalty for mobile unfriendly sites, my potential clients can’t navigate my website! I’m losing income by being mobile unfriendly.
Google analytics showed 83% of visitors from Facebook in the last 10 days were using a mobile device.
How to Check If Your Website Is Mobile-Friendly
- Check a few pages here https://www.google.com/webmasters/tools/mobile-friendly/
- Check your whole website or websites with Google Webmaster Tools. SLR Lounge has training on this. This is how I originally found out about my website not meeting Google Standards. https://www.google.com/webmasters/tools/mobile-usability
The Solution: Go Responsive
Responsive websites resize themselves automatically and provide mobile specific navigation. I decided that my next website, which will launch before April 21, will be responsive. If you use wordpress, make sure your gallery is responsive.
Let us know in the comments how your website faired with Google’s Mobile Friendly Tools.
For more tips on SEO, check out the SLR Lounge PHOTOGRAPHY SEO AND WEB MARKETING E-BOOK.
About the Guest Contributor
Hailed by a Rock n Roll Bride as “the Original Tattooed Bride Photographer,” Mike Allebach started a movement to make Tattooed Brides acceptable back in 2008. Since then, he started Photographer’s Brandsmash and maintains a portrait and boudoir studio in the suburbs of Philadelphia.