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Photography News

VSCO Secures Additional $30 Million From Latest Investment Round

By Anthony Thurston on April 27th 2015

Last year, the big news was the $40 Million that Visual Supply Co. (VSCO, as you may know them), raised in venture capital. After buying Artifact Uprising, an upstart photo book company, earlier this year, the company is showing no signs of slowing down after its latest round of investment closed.


According to the report over on Bloomberg, VSCO has secured an additional $30 million in investments from Glynn Capital Management and its previous investors – Accel Partners and Goldcrest Investments. Though unlike last year, VSCO is staying mum on what it plans to do with the fresh injection of capital.

Bloomberg speculates that the company could become the Getty Images or Adobe of Mobile, or that they could set up some type of ‘Etsy’-like market where, by its vast army of 20 million app users could make money from their photography.

[REWIND: Artifact Uprising]

Whatever their plans are, it is clear that VSCO has quickly become one of the biggest brands and fastest growing companies in the photographic industry. Now, moving forward with a fresh injection of cash, the company can take things to a whole new level, and I can’t wait to see what it is.

What are your thoughts on this latest investment round for VSCO? What do you think the company plans on bringing to the market over the next year? Do you use VSCO, presets or the mobile app? Leave a comment below and let us know!  

[via Petapixel via Bloomberg]

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Anthony Thurston is a photographer based in the Salem, Oregon area specializing in Boudoir. He recently started a new project, Fiercely Boudoir to help support the growing boudoir community. Find him over on Instagram. You may also connect with him via Email.

Q&A Discussions

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  1. J. Dennis Thomas

    More overpriced fake film presets! Can’t wait to watch flickr proliferate with photos that all look the same!

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  2. Greg Silver

    Apart from the smartphone apps do they really do anything else – seems like a lot of money for mobile development. Perhaps they want to expand into other areas.

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    • Anthony Thurston

      They make the LR and PS film presets, and they just bought Artifact Uprising. So yes, they do other things. The smartphone app is just their bread and butter… currently anyways.

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  3. Arnold Barr

    Should be interesting to see what they do next!

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