Get 6 Months of ShootQ Free With Any Workshop Purchase!

Your content will be up shortly. Please allow up to 5 seconds
Current Events

Viral Photos Gets World Cup Fan Modeling Contract, Now Revoked Due to Hunting Photo

By Hanssie on July 11th 2014

Last week, a pretty teenager was spotted at the World Cup, cheering for her home team, Belgium. Though her team lost, 17 year old Axelle Despiegelaere won a modeling contract with L’Oreal after the photograph of her cheering went viral.


Photo from:

L’Oreal went on to shoot this short spot that has since gotten over 2 million views on YouTube. Before the ink was dry on that contract though, Despiegelaere then posted this photo on her Facebook page, which also went viral. This photo caused outrage from fans and prompted L’Oreal to revoke their offer.

Axelle Despiegelaere-1

Photo from:

The caption to the photo, in reference to the World Cup, read: “Hunting is not a matter of life or death. It’s much more important than that..this was about 1 year ago…ready to hunt Americans today haha.

She later pulled the photo, saying it was just a joke, but the damage was already done. L’Oreal released a statement saying, “L’Oréal Professionnel Belgium collaborated with her on an ad hoc basis to produce a video for social media use in Belgium,” said a representative. “The contract has now been completed.” The company, would not comment on whether the hunting photo was the reason the company is no longer working with the teen, but did emphasize that they “no longer test on animals, anywhere in the world, and does not delegate this task to others.”

This comes right on the heels of another teen, Kendall Jones, that shot to infamy after her hunting photos were posted on Facebook. The 19 year old received death threats and felt the wrath of animal rights activists around the world, having numerous “Kill Kendall” Facebook pages pop up, even after Facebook removed the photos.

[Via Business Insider/ Photos from Facebook]


This site contains affiliate links to products. We may receive a commission for purchases made through these links, however, this does not impact accuracy or integrity of our content.

Hanssie is a Southern California-based writer and sometimes portrait and wedding photographer. In her free time, she homeschools, works out, rescues dogs and works in marketing for SLR Lounge. She also blogs about her adventures and about fitness when she’s not sick of writing so much. Check out her work and her blog at Follow her on Instagram

Q&A Discussions

Please or register to post a comment.

  1. Robert Sheppard

    And yet L’Oreal kill animals to test their products…

    | |
  2. Andrew-Knox Kaniki

    It was an interesting turn of events. Just shows that a picture is still worth a thousand words. Well, I guess she still went viral either way, and her being a beautiful subject of photography was the reason for both are fame and downfall, if at all there was any! lol

    Just still awesome though, would make a great Nikon Camera model :)

    | |
  3. James VanderWeide

    Such a vulture culture we live in. No understanding of context just our own views and perceptions. And kids that post stuff that should be kept private.

    | |
  4. carl michaels

    “Perception is everything.” — Andre Aggasi

    | |
  5. Cy Sawyer

    Easy come, easy go as they say. I hope she has learned a valuable lesson here regarding the power of social media and the internet in general.

    | |
  6. Joe Vahling

    The fashion / advertising world is a place where you try to please everybody and upset nobody. From a marketing standpoint, this sort of thing may not be what L’Oréal wants in a potential model / spokesperson. A model represents a brand and is one of the faces of the company as a whole. Even if that face is one out of 100s that show up on a lipstick box.

    | |
  7. Matt Walsh

    Yeah it was a bit silly of her to do the post and the comment. I imagine the comment is what did her in. Plus a beauty company probably doesn’t want to associate themselves with imagery of dead animals.

    | |
  8. Jared Stewart

    Well, it was certainly in their rights to pull the contract, but if they pulled it over this image I hope they’re all vegetarians or they’re hypocrites.

    | |
    • Eric Mazzone

      Could it have something to do with the hunting americans comment to go along with the image????

      | |