Last week, a pretty teenager was spotted at the World Cup, cheering for her home team, Belgium. Though her team lost, 17 year old Axelle Despiegelaere won a modeling contract with L’Oreal after the photograph of her cheering went viral.
L’Oreal went on to shoot this short spot that has since gotten over 2 million views on YouTube. Before the ink was dry on that contract though, Despiegelaere then posted this photo on her Facebook page, which also went viral. This photo caused outrage from fans and prompted L’Oreal to revoke their offer.
The caption to the photo, in reference to the World Cup, read: “Hunting is not a matter of life or death. It’s much more important than that..this was about 1 year ago…ready to hunt Americans today haha.”
She later pulled the photo, saying it was just a joke, but the damage was already done. L’Oreal released a statement saying, “L’Oréal Professionnel Belgium collaborated with her on an ad hoc basis to produce a video for social media use in Belgium,” said a representative. “The contract has now been completed.” The company, would not comment on whether the hunting photo was the reason the company is no longer working with the teen, but did emphasize that they “no longer test on animals, anywhere in the world, and does not delegate this task to others.”
This comes right on the heels of another teen, Kendall Jones, that shot to infamy after her hunting photos were posted on Facebook. The 19 year old received death threats and felt the wrath of animal rights activists around the world, having numerous “Kill Kendall” Facebook pages pop up, even after Facebook removed the photos.