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Gear Rumors

V-Log Firmware Update For GH4 To Cost $100?

By Anthony Thurston on April 20th 2015

If the rumors are to be believed, Panasonic will be releasing a new firmware update for the GH4 this week. But there is another firmware coming, which will include a version of V-Log. The only catch is that it’s going to cost you.


According to the report over on 4/3 Rumors, a source indicates that a new firmware will be released that includes a ‘lite’ version of V-Log, which would give the GH4 an extra 2 stops of dynamic range when used. This would be a huge update for GH4 users, allowing them to do even more incredible things with that awesome camera.

But, like I said above, there is a big catch. According to the rumor, this new firmware update with the V-Log is going to cost you around $100. Yes, the rumor is that Panasonic is going to charge you for the firmware update.

[REWIND: GH4 Review]

$100 is not a ridiculous sum; most people seriously using the GH4 will likely be able to afford it. But for me, it’s the principal of it all. If it were some crazy new feature that no other camera had, then sure, I could see paying for it. But, in this case, where Panasonic is playing catch up to Sony in giving their users Log profiles, I think charging for such an update is a bad move.

The rumor goes on to say that the non V-Log firmware will be released on Wednesday of this week.

What are your thoughts on this Panasonic GH4 firmware news? Would you pay $100 for a V-Log firmware update? Leave a comment below and let us know what you think. 

[via 4/3 Rumors]

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Anthony Thurston is a photographer based in the Salem, Oregon area specializing in Boudoir. He recently started a new project, Fiercely Boudoir to help support the growing boudoir community. Find him over on Instagram. You may also connect with him via Email.

Q&A Discussions

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  1. Carlos Maldonado

    Looks like he was was right Anders….Muahahaha!

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  4. Jason Boa

    any camera upgrades should be free ! they are generally no so much upgrades as fixes to bugs !!

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    • Dave Haynie

      Upgrades have been more common in recent years than going back. This may have started with the Canon EOS 5D mk II upgrade enabling 24p recording… or maybe not. But it certainly has become a thing.

      That said, I agree that upgrades ought to be free. While it would clearly frustrate current owners to see a pretty-much-the-same model released with a bunch of software updates, it still seems wrong to charge extra. After all, there is payoff for the company here: they’re able to keep up with the “Joneses” after the product release.

      Years ago, I had a startup company that released the R/C industry’s first all-digital controller. The digital part had a bunch of advantages, but the big deal was the fact that we could update software over USB. That made it straightforward to respond to customer demand. And, maybe a bit like Canon with that EOS 5D mk II, we discovered that users were doing things we hadn’t anticipated, and we were able to respond quickly with tweaks. We even had a “permanent beta” that included a thing called “low and slow” mode — a mode that let our controller talk to a competitor’s receiver (there were no real standards for these protocols).

      So it become a competitive advantage to be known to offer continued support for a new model over and above just bug fixes. And a disadvantage if you never do. Particularly when you’re talking about more expensive cameras that are going to be on the market for 2-4 years anyway… you want those feature updates to keep that model fresh against competitors’ updates.

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  5. Vera Harris

    I’m making $86 an hour working from home. I was shocked when my neighbour told me she was averaging $65 but I see how it works now. I feel so much freedom now that I’m my own boss. This is what I do…

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  6. adam sanford

    I’m not buying this as — if this is true — implementation will be next to impossible to control. Firmware for cameras is not tied to online registrations or keyed to specific serial numbers on the camera. As I understand it, the only security checks done on firmware installs is a verification of the current camera body model and it’s current firmware rev. So I would imagine piracy of this update would be trivial to do and would be done rampantly.

    If you want to lock people out from new firmware hotness, the best option is to just put the firmware in a new body variant (let’s say a “GH4-V”) and charge more money for that.

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  7. Ed Rhodes

    Do you [Panasonic] want people to hack your cameras? b/c this is how you get people to hack your cameras.

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  8. Anders Madsen

    Come on, Anthony. Really? It’s a friggin’ rumor!

    I don’t know 4/3 Rumors at all, but if it is like Canon Rumors they will publish just about anything for the giggles and the clicks, regardless of whether it has a snowballs chance in hell to become reality, although in all fairness flying pigs with Canon M-series embedded in their chest would probably be rated CR1 (low probability).

    Based on your previous articles here on SLR Lounge I hold you to a higher standard than that. :)

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    • Anthony Thurston

      I am a bit confused Anders? I did not report on this rumor any differently than any of the many others that I report on a daily basis. So I am a bit surprised to hear you do not think it is up to my standards. What exactly about this post rubbed you the wrong way?

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    • Anders Madsen

      II don’t if it exactly rubbed me the wrong way but it did feel a teensy little bit like baiting – I don’t think there will be that many supporters of a paid firmware upgrade, and a post like this could easily make people jump the gun and reach for torches and pitchforks.

      Or it could just be me being grumpy and tired after a long day and taking it out on a poor writer whose pieces I usually really like. Take your pick. :)

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    • Anders Madsen

      …aaand that first sentence made no sense at all. Score one for the “Tired and grumpy” theory.

      “I don’t know if it exactly rubbed…”

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    • Carlos Maldonado

      Looks like that rumor cashed out Anders Muaha!

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    • Anders Madsen

      DAMMIT! I hate it when that happens. :)

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