Sometimes you just get that overwhelming urge to snap a selfie while you’re driving in your car. Or take a quick pic of that squirrel running up a tree being chased by a dog. Then, you Instagram it with a hashtag and wait for all the notifications of “Likes” coming to your phone.

In this new Toyota ad, designed by Marketway Advertising there are nine square cropped photos of a wrecked car, each shown with one of Instagram’s 12 filters applied to it. On the bottom of the ad, the simple message, “Don’t Shoot and Drive,” presumably implying that one should not take pictures with their cell phones while driving – because even applying an Instagram filter won’t make a totaled car look any better.

[REWIND: Cheapest Vogue Fashion Editorial? All Shot on iPhone Instagram App]

According to the Center for Disease Control and Prevention, each day in the United States, 9 people are killed and over 1,060 people are injured due to distracted drivers. Now, not all of these distracted drivers are taking selfies, but a good number are from using cell phones while driving. This minimalistic ad makes it’s point quite powerfully in it’s simplicity.

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As for not “shooting and driving,” I’ll admit I’ve done it a few times. What about you?

[Via @Design Taxi]