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Toyota Ad Uses Instagram Filters to Send Out Message, ‘Don’t Shoot and Drive’

By Hanssie on October 28th 2013

Sometimes you just get that overwhelming urge to snap a selfie while you’re driving in your car. Or take a quick pic of that squirrel running up a tree being chased by a dog. Then, you Instagram it with a hashtag and wait for all the notifications of “Likes” coming to your phone.

In this new Toyota ad, designed by Marketway Advertising there are nine square cropped photos of a wrecked car, each shown with one of Instagram’s 12 filters applied to it. On the bottom of the ad, the simple message, “Don’t Shoot and Drive,” presumably implying that one should not take pictures with their cell phones while driving – because even applying an Instagram filter won’t make a totaled car look any better.

[REWIND: Cheapest Vogue Fashion Editorial? All Shot on iPhone Instagram App]

According to the Center for Disease Control and Prevention, each day in the United States, 9 people are killed and over 1,060 people are injured due to distracted drivers. Now, not all of these distracted drivers are taking selfies, but a good number are from using cell phones while driving. This minimalistic ad makes it’s point quite powerfully in it’s simplicity.

dont-shoot-and-drive.jpeg

As for not “shooting and driving,” I’ll admit I’ve done it a few times. What about you?

[Via @Design Taxi]

About

Hanssie is a Southern California-based writer and sometimes portrait and wedding photographer. In her free time, she homeschools, works out, rescues dogs and works in marketing for SLR Lounge. She also blogs about her adventures and about fitness when she’s not sick of writing so much. Check out her work and her blog at www.hanssie.com and www.fittedmagazine.com. Follow her on Instagram. Email her at:
[email protected]

10 Comments

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  4. George

    I think y’all are missing the point. The article clearly says: ” …each day in the United States, 9 people are killed and over 1,060 people are injured due to distracted drivers…not all of these distracted drivers are taking selfies, but a good number are from using cell phones while driving.”

    The ad is clearly implying that the person that had the accident in the photo was using their PHONE to take a photograph, more than likely on Instagram.

    Stephen even said that being on Instagram while driving was a bad idea.

    Personally, I’ve shot plenty of photos while driving.
    It’s not about “sharing”.
    It’s certainly not a distraction.
    I’ve carried a camera with me at all times for the better part of 10 years. It’s a part of me.
    If I’m driving and I see a scene up ahead that may be a good shot then, as I pass it I raise my camera to the window – WITHOUT taking my eyes from the road – and take the shot (which I think is what he was doing).
    What I do is less of a distraction that what i see people do everyday in their cars.
    Reading the paper.
    Doing crosswords.
    Putting on makeup.
    Eating a full meal.

    Please. Me taking one shot while driving won’t be the end of anyone’s world.

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  5. Jared

    There really isn’t any defense for doing this. I’m sorry, I know people are going to do what they’re going to do, but it’s stupid. Taking a photo of something completely inconsequential to share with people while you’re driving really isn’t defensible. You’re sharing the road with other people, and it’s kind of pitiful that you think your life is so interesting that you need to risk someone elses to share something so banal.

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  6. Stephen

    Dear Toyota,
    I’ve shot photos while driving for as long as I’ve had a camera…and that’s a pretty long time.
    I’m not about to stop now.

    Do I think being on Instagram while driving is a bad idea?
    Yes.

    But shooting? Nope.

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    • Mori

      Seriously? I’ve seen comments that resemble this before… let’s see… oh yeah. “I’ve been talking on the phone while driving for as long as I’ve had a phone, and I’m not about to stop now!”, “I’ve been texting while driving since texting was invented and I haven’t been in an accident yet!”, on and on… there’s always people like you.

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    • Stephen

      Let’s see, Mori:

      You appear to be upset at the fact that I am unwilling to give up my camera in my lap while I drive. You also liken it to people who talk or text while driving.

      It’s not even close to those things.

      1. Trying to use an Instagram related ad only says to me that I shouldn’t be using Instagram while I drive – which I don’t. I’m old enough to remember not having cellphones so being without one while I’m driving isn’t a big deal for me. I don’t take calls, make calls, text, read or anything else on my phone while I’m in the car.

      2. When I shoot, I don’t place the camera up to my eye, focus, adjust ISO & shutter speed. I raise up the camera, point & shoot. If I get something, I get something. If I don’t, no big deal.

      And the problem with that is….

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  7. Mike

    Never while driving but I got out-stared by a dog (see link) at the traffic lights (engine stopped on stop/start, handbrake on!

    http://www.flickr.com/photos/horsham/10554591005/in/photostream/

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