When it comes to growing your business, social media can be really helpful to get potential customers. This article is a part of a larger series, aimed to educate and provide you information on how to leverage Social Media for Photography. In this article, we will focus on Flickr but you can read previous article on 500px from this series.
Since the rise of 500px, Flickr has lost many photographer’s interest. People moved to 500px on very large scale and almost stopped using Flickr. But since Marissa Mayer took over the realm of Yahoo last year, one of her core focuses was to make ‘Flickr cool again.’ With a recent update in the Flickr iOs and Android apps, many have started to think of going back to Flickr. There are several photographers still use Flickr on regular basis, in fact, those same photographers recommend to focus solely on blogging and Flickr.
Here are 4 reasons why you should go back to Flickr again to share your work:
Many photographers still use Flickr because of the high ‘Search Engine Optimization’ rankings. For those who are not aware of ‘Search Engine Optimization’ a.k.a SEO, it is the process of affecting a webpage’s visibility in search results. The better the SEO, the more chances of your webpage appearing on top of search results. And the higher your site stays in search results, the more visitors you will get. This is the place where Flickr comes into picture. Flickr gives you higher SEO than anything else (except for blogging). Many photographers claim that Blogging and Flickr are the reason why people discover more about their work. If you are interested in getting higher discoverability via SEO, then Flickr is the place you should look.
The best way to learn photography is to go out and shoot. The second best way is to join an online community of like-minded people and this is where Flickr Groups is the place worth looking. Spamming is the biggest concern of Facebook to 500px. Fellow members like your work, so that you can ‘like-back’ their work. And this is where the true value of community reduces. But with Flickr, quality groups exist where you can share your work and people do respond back with better critique which will help you to improve your photography.
3. Mobile Apps
Flickr’s mobile apps are one of the slickest and finest photography apps you will ever come across. Flickr did come late to the mobile business, but its Mobile App is much better than Instagram. You can not only get a wide range of filters and easy interface, but it has the right combination of social media and professional photography. Its editor is filled with ability to change histogram with easy to use filters. You can also find EXIF data of a photo, which attracts many a photographer’s eye. Along with such advanced features, it has the right set of social features which makes it easy to discover and follow interesting photographers from around the globe.
Watch the launch video of Flickr 3.0:
4. 1 TB of Free Storage
What can delight photographers more than free storage? No other social network provides 1 TB of storage for free without compressing your photos. You can save almost 500,000 photos on Flickr without paying a dime, isn’t it cool?
Flickr is not dead, it is reincarnated and Yahoo’s executive team is taking efforts to improve the product to make it cool again. Many photographers are going back to Flickr.
What are your thoughts? Will you go back to Flickr? Let us know in comments.
PS – I am also working on a startup called Expojure, which helps photographers to organize their photos on social media. So if you are frustrated or too busy to maintain online accounts on 500px, Facebook, Flickr etc. you must try Expojure. It will definitely ease your work.