There’s a sort of similar trajectory that photographers follow if they follow the craft and trade long enough; from the point they begin, to the questions they ask at that point, to the equipment they buy, to the work they produce, to the plateau they’ll hit, to the opinions they hold – it’s all a bit predictable for those of us who’ve been in it long enough to see the trends. That’s not a bad thing necessarily, and certainly understandable when a creative is a neophyte, sussing out the field to see if it’s for them. Should they decide to move forward, to move from zero to one, the list of questions once again are a bit predictable, but unlike those at the start, their answers aren’t so readily available, nor are they static, so they require current and constant evaluation/ What questions? Questions like:
- How to break into a new market or city?
- How should a photographer determine pricing?
- What social media sites should a photographer invest in?
- Can you rent equipment you own to clients for your shoots?
- Should photographers specialize in one field?
These are the questions the answers to which require a high level of insight and or expertise, and preferably from a true working professional who calls it like they see it. Tim Tadder, for instance.
[REWIND: My Unconventional One-Question Interview With Nigel Barker | Breaking Into Industry & How He Can Help You Do it]
Tim’s client and subject list reads like a collective roster from every major sporting event, peppered with names that make headlines in sport, music, business, and politics. It’s little wonder he’s been recognized as one of the top 200 photographers worldwide by the prestigious Luezer Archive Magazine 8 years running. He’s also got a terrific beard. But aside from his body of work, his candor may be the most appreciable – Tim seems to call it like he sees it, which makes short minutes of his advice pretty poignant, and he’s done a series of short but hitting videos with the guys from RGG EDU called ‘Par For The Course’ and I recommend watching them all (which should take just a few minutes – though you’ll be thinking about them for days).
Essentially it’s just 18 bite-sized holes of ‘golf’ where Tim fields and answers precisely the types of questions above and answers them, and to round off the year when many will be preparing to make changes and moves for 2017 it’s just so damn worth it; there’s so much superfluous sh*t out there that this is refreshingly honest and will probably do more to help you be a smart photographer than anything else you’ll read or watch this week. Here are two to get you started: