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Tips & Tricks

3 Important Tips About Pricing Your Photograpy Business From Sue Bryce

By Hanssie on April 12th 2016

Issues with money, wealth, and pricing all have deep psychological roots. Money can impact our thoughts, behavior, and even self-worth. So when you are pricing your photography business, two factors should come into play – buyer psychology and seller psychology (that’s you!).

Obviously, you need to price high enough to cover your businesses expenses, pay the bills and make a profit so you can live, but the numbers you choose go way beyond what will compel the client to buy. You have to get past your own hurdles about money, and your own self-worth plays a huge part in your pricing strategy.

In their recent CreativeLive course, Sue Bryce and Tiffany Angeles discuss pricing and the things that block us from charging more; getting more and better clients, and making more money. The bottom line is that you think that you are not enough; not good enough, not worthy enough, and a whole bunch of other negative attitudes that you may or may not know you are thinking. This is preventing you from finding more success in your photography business.

“You can’t price yourself when you have no self-worth.” ~ Sue Bryce


In the following video clips from Make More Money and Discover Your Worth, Sue talks about why you aren’t charging what you are worth, and why you can’t price yourself if you don’t value yourself.

When you don’t value who you are, you end up pricing yourself at or below market value which lowers your own value in the marketplace, and you begin to attract clients that you don’t want (the ones looking for a bargain or massive discounts).

All three videos below are a minute or two each, so they will just whet your appetite (I could sit and listen to Sue Bryce for HOURS). If you want more, be sure to grab the course here; it’s currently on sale for $59.


If that’s not enough, all the CreativeLive Bootcamps are 50% off from now until Wednesday, April 14th, including Sue’s 28-Days of Portrait Photography Bootcamp. See all the Bootcamps here.

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Hanssie is a Southern California-based writer and sometimes portrait and wedding photographer. In her free time, she homeschools, works out, rescues dogs and works in marketing for SLR Lounge. She also blogs about her adventures and about fitness when she’s not sick of writing so much. Check out her work and her blog at Follow her on Instagram

Q&A Discussions

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  1. Frank Nazario

    This is what I don’t get
    Sue Bryce business had to be “bailed out” 2 times one in New Zeland by an “investor/partner” of hers and when they parted ways and she moved to Australia she thought that “success” would translate to the Aussie scene and it did not big time… as per her own statement she saw herself broke and almost without a roof over her head before an “investor/ business partner” did the same for her that the New Zeland counter part did… the only difference is that the Aussie stuck with her longer.
    There is a lot that I as a photographer from the creative stand point would take from Sue Bryce, business advice is not one of them… she has had to be managed all her carreer in order for her to achieve her success. Research and you will see.

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    • David Kalonick

      Ouch. Maybe she’s sharing what she learned from her business partners?

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    • Steve SLR Russell

      That does not invalidate the lessons she is teaching here. Most photographers way underprice their work because of their uncertainty of their value and worth.

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