When importing your images into Lightroom, one of the most important things to do is to ensure that all of your metadata is applied during your import. Having your metadata set up inside Lightroom is a great way to not only protect your images but it is also an easy way to help market you and your work.
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What Is Metadata?
On import, make sure the setting “Apply During Import” is selected and that Metadata is turned on. By clicking on “New” in the Metadata dropdown menu, you are now able to create your own metadata preset which will include all of your information (name, city, country, phone, website, email, etc.) in your images. All of this is important to include as any potential client that is looking at your image and clicks into the information of your photo will be able to view all the information and get in contact with you, the person who made the photo. You may also select the option that allows you to label your image as “Copyrighted” but please note that your image is not legally copyrighted until you have submitted your images to your country’s copyright office.
Adding Captions to Your Metadata
This is the one marketing tip that I feel makes incorporating metadata incredibly essential. Adding captions into your metadata is probably one of the most fundamental things you can do as a photographer to market your images. When adding captions into the Metadata preset, you are essentially being able to automatically put your business name and link into the caption of any image your client chooses to upload onto their Facebook or any other image sharing platform. This will not only market for you but also eliminate the occurrence of clients not providing credit on the images they upload. If you would like to incorporate captions into your photos after you’ve already imported into Lightroom, all you would have to do is select your desired images and simply go into the Library module, click on the “Metadata” menu, and select your desired metadata preset.
[REWIND: TWO KEYBOARD SHORTCUTS THAT YOU SHOULD BE USING INSIDE OF LIGHTROOM]
Conclusion
Thanks for watching! If you would like more information about how to increase your efficiency in Lightroom, check out our Lightroom Workshop where we show you everything from how to organize your images to mastering post production. Don’t forget to subscribe to our YouTube channel for more videos, tutorials, and updates!
What Is Metadata?
On import, make sure the setting “Apply During Import” is selected and that Metadata is turned on. By clicking on “New” in the Metadata dropdown menu, you are now able to create your own metadata preset which will include all of your information (name, city, country, phone, website, email, etc.) in your images. All of this is important to include as any potential client that is looking at your image and clicks into the information of your photo will be able to view all the information and get in contact with you, the person who made the photo. You may also select the option that allows you to label your image as “Copyrighted” but please note that your image is not legally copyrighted until you have submitted your images to your country’s copyright office.
Adding Captions to Your Metadata
This is the one marketing tip that I feel makes incorporating metadata incredibly essential. Adding captions into your metadata is probably one of the most fundamental things you can do as a photographer to market your images. When adding captions into the Metadata preset, you are essentially being able to automatically put your business name and link into the caption of any image your client chooses to upload onto their Facebook or any other image sharing platform. This will not only market for you but also eliminate the occurrence of clients not providing credit on the images they upload. If you would like to incorporate captions into your photos after you’ve already imported into Lightroom, all you would have to do is select your desired images and simply go into the Library module, click on the “Metadata” menu, and select your desired metadata preset.
[REWIND: TWO KEYBOARD SHORTCUTS THAT YOU SHOULD BE USING INSIDE OF LIGHTROOM]
Conclusion
Thanks for watching! If you would like more information about how to increase your efficiency in Lightroom, check out our Lightroom Workshop where we show you everything from how to organize your images to mastering post production. Don’t forget to subscribe to our YouTube channel for more videos, tutorials, and updates!
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Trevor, I have been adding keywords but not captions to my image metadata when importing into LR. Do you put your business name as the caption or a unique image title?
oh thanks i’ve been searching this for a while
Really good tips, big thanks !
Does this info get stripped when doing a ‘Save-for-web’ step in PS?
Huge tip Trevor, thanks.
Thanks for the tip Trevor, I have tried it out but the info didn’t show up in Facebook , any ideas why ?
Something before one year was working captions on facebook, but no more. Was searching for solution, but facebook make changes so often..
Awesome tip! will most definitely use!
Actually I tried the caption and it does NOT work on Facebook.
I’m still learning the ins and outs of Lightroom, so this is a very helpful tip. Merci!
Interesting information about copyright and what that means. I have been changing the metadata on my recent sessions to include the information. I was wondering if there was a way to pre-set my photos since I’m using the same camera in all the sessions and obviously there is other information that remains constant, so THANK YOU for answering this question!
I would love to know more about all the fields on the metadata section. I’m not at home right now so I can’t recall all the questions, but I’m so glad that you’re bringing this up! I love the caption idea too!
Thanks!
Good tip!
However, one error In the USA, the Federal Copyright Act of 1976 states that your photograph — or any other creative work — is copyrighted at the moment of creation. Unless you’re shooting specifically as certain kinds of work-for-hire, you own the photograph the moment you shoot it.
That said, copyright registration is a very smart thing to do. This establishes record with the government that your work was, in fact, your copyrighted work. So if you got to court, there’s a presumption of validity in your favor. And you MUST have a registered copyright to sue in Federal Court. You’re also eligible for statutory damages and reimbursement of all court fees.
You generally don’t need a registered copyright to issue a DMCA takedown notice, presuming you have some other means of proof of your copyright. For example, everyone once in a while a film I made shows up unauthorized on YouTube. They respond quickly when I reference the DVD on Amazon. Your holding the original shot, rather than a lesser internet copy, is also useful, but something directly online is the fastest recourse in this case (you’re not seeking damages, just trying to get your stuff off someone else’s site).
Great tip.
This is a great tip! Thanks!
OMG, THANK YOU for this!!! I’ve always wanted to know more about Lightroom and it’s metadata features and this is brilliant. =)
Fantastic! Thank you for that simple yet very effective tip! Best wishes. Dave
Doesn’t Facebook wipe image metadata while uploading?
It does, but your owner and copyright remain – least lately it does anyway.
Definitely essential. Great tutorial!
Amazing tip!
Thanks Trevor, I be sure to check my meta data preset to be sure it includes the caption.
Good tips there.