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News & Insight

The Incredible Rig Behind The Most Beautiful Ads You’ve Ever Seen

By fotosiamo on June 20th 2012

The Marmalade

Popular Photography posted up what is arguably the coolest behind the scenes feature in high-speed filming. The German-based company The Marmalade is a group consisting of highly-experienced directors, mechanical-engineers, food stylists, fluid specialists, compositing specialists, and others who work closely together to create very high-end slow-motion creative effects for commercials. What makes them stand out even more among their professional peers is their video camera motion-control rig, Spike, that they engineered and built from the ground up in order to capture the panning, rolling, and other motions at the speed of the slow-motion capture.

It is pretty hard to describe in words, and you really have to see the video to fully appreciate what The Marmalade has created.

What they have effectively done is to be able to have a fully-repeatable system of capturing slow-motion of things like breaking glass, for example, and be able to repeat it with the same amount of control. It really is just about the ultimate level of control that exists in either the video or stills photography realm.

So simply watch this video and be prepared to be amazed!

The camera used was a Phantom HD Gold, which is a high-speed camera capable of shooting 1920×1080 resolution at 1000fps, with several Carl Zeiss Distagon lenses.

Thanks again to Popular Photography” title=”Popular Photography” target=”_blank”>Popular Photography for the post.


Joe is a fashion and commercial photographer based in Los Angeles, CA. He blends creativity and edge with a strong style of lighting and emotion in his photographs.

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  1. Ed Rhodes

    holy ****, that is amazing!

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