In February 2011, Nokia was forced to lay off thousands of their employees. They listened as their CEO, Stephen Elop, tell a story about a man standing on a burning oil platform; a man who had to choose either to jump into the water or stay on that platform. The man jumped into the unknown and in the end, survived to tell his story. Elop encouraged those employees that this was their time to take the figurative leap.
Toni was in the room that day and he was one of the ones that found himself suddenly unemployed from the company where he spent his entire professional career. Toni’s story “Branded Man,” tells about the battle we face when one chapter in our life ends and a new one begins. “Branded Man” is a story about the time when someone is seemingly defeated and has to find the strength to carry on.
READ TONI’S STORY >> https://www.linkedin.com/
Photographer Antti Karppinen wanted to visually share Toni’s journey in a series of images. Looking for a simple and strong approach that everyone could relate to (after all, most of us have had a trial by fire, and come up on the other side stronger), he settled on creating a series of images that would tell the different parts of the journey, from the worst of times to the rebirth and finding a new path in life.
With the help of two friends, Aki Vänni and fellow photographer Suvi Sievilä on a cold and windy evening last month, Antti photographed Toni in a visual recreation of Toni’s story. Antti used two Godox flashes and a Canon 5D Mark III with Canon 17-40mm f4L and Canon 24-70mm f2.8L lenses. The main light consisted of a 90cm Octabox, and the separation light had blue gel without any modifiers. See the behind the scenes setup in the video below:
In post, Antti isolated the elements and began adjusting the layers like a puzzle piece, placing everything where he imagined it. Antti tells us of his process, “I changed the sky and some parts of the lake. I created better reflections of the moon and then added the flames in the boat with some smoke and mist. I did some color grading to suit the mood.” The finishing touches were added in Lightroom.
Antii’s latest project was one of his most meaningful he says, because “everyone faces moments in life when you are down, and you just need to get up and continue with
a new direction. I really hope people can relate to the images and Toni’s journey.”
See more of Antti’s work on his website here.