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Photography News

Tease or Treat – No, It’s Not Halloween; It’s CP+ Season {Daily Roundup}

By Anthony Thurston on February 15th 2016

Welcome to our roundup series where we will hit on several gear news and rumor topics each day. This gives you a chance to get caught up on all of the day’s news and rumors in one place. Make sure to check back daily for the latest gear news, rumors, and announcements.

Camera and Imaging show CP+ is coming in just a few days to Japan which means a slew of teasers and rumors are coming down the pipe.

More Sigma Teasers


We talked last week about Sigma’s rumored telephoto lens, which I am guessing is a new 70-200mm. But now Sigma is adding another tease to the mix, this time, a silhouette of a much smaller – prime looking – lens.

Could this be the 85mm ART that people have been screaming for the last two years? Possibly. Another possibility could be something like a 135mm or maybe a 90 or 100m – or something else entirely.

The announcement is set for February 23rd, so we will know what is going on by then – either by leaks or the official unveiling. Taking the next topic into account, next week could turn out to be a really interesting one in the Tamron/Sigma rivalry.

Tamron Has Some Teasers  AS Well


Tamron is getting in on the teaser game as well, teasing what looks to be a pair of lenses of their own. Given the obvious ‘luminous gold’ ring that was included on their latest SP primes back in August, it would be safe to assume that the teased lenses are additions to Tamron’s updated SP line.

The question is, where are they adding to the line? There have been rumblings of a stabilized 85mm prime, so assuming that one of these teased lenses is an 85mm, what is the other? Maybe a 24mm? That would give Tamron a 24mm, 35mm, 45mm, and 85mm in their newly updated SP lens line.

This would be a pretty good spread, but who knows, maybe it’s a 16mm and 24mm, or 85mm and 135mm. It’s impossible to say with what little of the lenses are shown.

That said, how interesting would it be if Tamron and Sigma both announce new 85mm primes? The Tamron announcement is coming on the 22nd and the Sigma on the 23rd. So it is very possible – if Sigma sticks to their advertised timeline – that Tamron could one up Sigma and not only announce a stabilized 85mm (likely F/1.8) but also do it the day before Sigma announces their own 85mm ART (almost guaranteed to be an F/1.4).

It will be VERY interesting to see how this all pans out over the next week or two.

Big Savings Currently On Fuji Gear


Just like the title suggested, we talked about our two teases; now for a treat. Well, a treat if you shoot Fuji, or want to start shooting Fuji. Some new deals and savings have started on Fuji gear, and it is definitely worth looking at if you have the Fuji bug.

You can find all of the deals over on B&H here, but a few that stood out to me from the bunch:

  • Fuji X-T1 – $300 Savings (this is huge, brings price down to UNDER $1,000)
  • X100T – $200 Savings
  • 56MM F/1.2 – $200 Savings
  • Fuji X-T10 – $150 Savings (Another big one, brings price down to just $649)

There are savings available on virtually all but the very latest Fuji announcements, so make sure to head on over to B&H to check out all the Fuji savings available.

What are your thoughts on today’s roundup? What news/rumors did we miss? What would you like to see covered in future roundups? Leave a comment below and let us know what you think!

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Anthony Thurston is a photographer based in the Salem, Oregon area specializing in Boudoir. He recently started a new project, Fiercely Boudoir to help support the growing boudoir community. Find him over on Instagram. You may also connect with him via Email.

Q&A Discussions

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  1. Daniel Lee

    I believe on the Sigma Hungary page they said it wasn’t an 85mm, but something close. It makes perfect sense too since their current 85mm is an amazing lens.

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  2. Matthew Saville

    Based on the size of that second, smaller Sigma lens silhouette, I don’t know if it could be an 85mm f/1.4 Art, it may be an 85mm f/1.8 OS Art, or even the first in a new line of Contemporary (affordable) f/1.8 primes.

    If that image is EXACTLY the silhouette of the lens, It certainly looks like the filter threads are going to be far more like the 35mm f/1.4 Art, (67mm filters) than the 50mm f/1.4 Art. (77mm filters) In which case an 85mm f/1.8 is really the only thing it COULD be. Unless it is a ~40mm f/1.8 OS meant to compete with Tamron, in which case the 85mm Art hopefuls are really gonna be upset.

    Personally, I think the 85 1.4 EX is still a killer lens and really doesn’t need to be updated yet, if you compare it against its Canon and Nikon (and Sony) competition, price-wise. Sure, it seems like the next sure-fire seller in Sigma’s lineup, but you have to consider what the competition is, and which lenses would give Sigma the best “corner” of a niche sector, or prove that they’re competing against something new, etc. Which is why I wouldn’t be surprised if it was an f/1.8 prime. That is an area where Sigma could compete, if it’s even more affordable than the Nikon or Canon equivalents, and includes stabilization to boot.

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    • Anthony Thurston

      I agree, optically their current 85mm is one of the best options. But people also want that ART look, I mean all they need to do is stick that optical formula in an ART casing and they have a winner. I know its not quite that simple, but honestly… seems like a no brainer.

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    • Daniel Lee

      I remember reading that the team who designed the Art line actually made the Sigma 85mm EX which explains it’s great IQ and the fact it is comparable to the Zeiss.

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  3. adam sanford

    The taller Sigma is highly likely a zoom — that looks like two rings (one for zoom, one for focusing).
    If they have any sense at all, the prime on the right will be the 85mm f/1.4 Art, but some have already tried to debunk that notion as (they believe) the picture shown is too small to be that FL + aperture. We shall see.

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    • Anthony Thurston

      Who says that the silhouette is to scale? I mean the fact is we have little to base our guesses on.

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    • Matthew Saville

      It’s definitely a zoom, but it’s almost too short and stubby to be a whole 70-200. I’m wondering if this is another f/2 zoom, maybe a 70-150 f/2, or 50-135 f/2. Now THAT is a lens I’d give almost anything for!!!

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    • Daniel Lee

      On Sigma rumors a guy posted this

      “Sigma Hungary has confirmed (on their and our public FB pages) that the bigger lens is really a zoom lens and it is NOT a 24-70, or 70-200 (yet!) and not even a 85-135 or 50-135/50-150. Moreover they told that the smaller lens was really small, smaller than a 85/1.4 would be. It will be a fixed lens for sure (according to them) but we do not know what it is and Sigma Hungary is obviously not allowed to tell more about these lenses. When somebody asked them if it is a 85/1.4, they answered “Almost! ;-)a”. My bet is a 50/1.8, 85/1.8, or a DC Macro lens for APS-C or some kind of MILC lens. As for the bigger zoom lens we have really no idea, my friend told that this year is Olympic year so maybe a 24-120/2.8 is possible…that makes sense indeed :) – would replace the not so popular and struggling 24-105/4 OS…”
      So no it isn’t an 85mm, or least an 85mm is very unlikely. Sigma aren’t stupid so I honestly believe the 85mm Art will be several years away. Their 85mm is amazing but their older lenses like the 70-200 and 24-70 are not up to their recent standards.

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