RECENT POSTS IN product photography
IKEA’s Hyper-Renders Could Be the End of Product Photography
When you flip though an IKEA catalog, can you spot the difference between what is a photograph and what is a high-res rendering? Well it might surprise you to find out that nearly 75% of an IKEA catalog is computer generated.
The Beautiful Lie: The Process of Product Photography for Advertising
In photographing products for advertisements, there is a lot of preparation, discussion, and organization that will go into making ‘the’ image. In this article, I will try to show you the process of an advertising shoot from both points of view: photographer as well as the retoucher, since I do both.
Use What You Have: Commercial Photography on a Budget
In this article, I will walk you through the process of creating a commercial image on a budget which I created in my garage using nothing more than a few items from the local craft store, a $20 fog machine and two $75 speed lights.