RECENT POSTS IN Marketing
How Behind-the-Scenes Videos Can Help Your Business | Interview with Shayne Gray
Should photographers consider the value of producing behind-the-scenes content ourselves? Could it build your brand and reach your client base in a new way? Is tweeting an occasional #BTS pic enough? Is there an untapped value in video?
Survival Tips for a Wedding Photographer at a Bridal Show
Love them or hate them, bridal/wedding shows are still one of the most important sales and marketing tools available to…
5 Blogging Strategies for Booking More Photography Clients
Ah, blogging. Every photographer has a blog, it seems. They’re quick and easy to set up, usually free, and a…
Improve Your Ad Performance With Timely Seasonal Marketing
Advertising and marketing your business is one of the most important parts of running (or starting) a successful photography business. Online advertising, specifically with Facebook or Google Ads, is constantly changing and we must always be on the look out for ways to improve and squeeze as much performance out of our marketing budgets as possible.
Using Magazines to Get Your Youth Sports Photography Noticed
One of the biggest problems to face any youth sports photographer is getting your work to be seen by the parents of the kids that you are shooting. Some photographers resort to setting up booths at games and selling prints at the booth. This is certainly a valid strategy, but for a one man show this is usually more expensive and not an option.
Zack Arias’s Tips on Starting Off a Photography Business
I’ve been having a hard time getting my business off the ground. I’m finding with the economy the way it is no one wants to spend the money on a professional photographer in my area.
7 Myths On Using Music Legally for Photography
photographers, when it comes to using music in our videos, it can be very tempting to just use a song without first going through the proper steps of obtaining a license. After all, it’s only for a Youtube video right? Or maybe a slide show for a wedding maybe?