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The Photography Business Plan | Photography Business 101


develop a plan for success

  • Create A Sound Business Plan For Success
  • Set Up The Right Goals For Your Business
  • Establish Your Target Client Persona
  • Analyze The Market And Your Competition
  • Protect Yourself With Contracts & Insurance
  • Runtime: 6 Hours 11 Minutes
$149
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$348/yr for unlimited access

Important note: this is course 1 of 4

We recommend our students purchase the entire training system, as each course builds upon the last.  However, we listed it for sale individually for those who are only looking for guidance in one particular area and don't mind references to topics covered in previous courses.

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Success Is Not An Accident! You Need A Strategy!

Let us help you create your business plan and set you up for success.

actual Photography is a tiny part of our time


Being a photographer is 10% taking pictures and 90% everything else, including accounting, legal, marketing, sales, scheduling and more.  

Without a solid foundation, structure and system, operating a successful business is difficult.

Don't do it all! Start with a focus!

In today's competitive environment, photographers need to start their business with a single focus.  Remember, you're competing against brands who 100% focused on a niche.  

learn basic market research

Market research is critical for success.  What are your competitors charging?  What are the spending habits of your target market?  We'll teach you how to research all of these things and more.

Analyze Your Competition With A SWOT Analysis


Understand your competitor's strengths and weaknesses as well as opportunities and threats in the market.

Create Your Target Market Personas


Having a set of marketing personas helps you cater your brand message to speak directly to your ideal clients. We'll provide you with a template to help you discover yours.

create your mission statement


Create a mission statement to share with your network, clients, & team.  Having your "WHY" established early will give you guidance in your business.

establish goals


Establish realistic yet aggressive short and long term goals to help motivate you and push your business forward.

draft an executive summary


Use our executive summary template to put your entire business plan together.  This document will be your business guide.

Set Up Your Business Right!

Setting up contracts, insurance, accounting and reporting will help you prevent disruptions in your business AND give you valuable data to help you make sound decision.

Watch The Trailer For The Full Training System


Pricing Section Starts at 2:20 and Ends at 4:45

Note: This product page is for the following course:

The Photography Business Plan | Photography Business 101.  

Purchasing this course does NOT grant access to the full training system.  For the full training system, please click here.

Expectations & Aspirations

  • Common Myths & Unknown Truths
  • Know the Road Ahead
  • The Lin and Jirsa Journey
  • Part Time, Full Time, Employed...
  • Respect Yourself, Stop Wasting Time
  • Your Business Roadmap & Guide


Strategy & Planning 

  • Great Plans Still Fail
  • Strategy Vs. Planning
  • The Business Plan Summary
  • The Power Of Mind Mapping
  • Step 1: Select A Focus
  • Step 2: Basic Market Research
  • Step 3: S.W.O.T. Analysis
  • Step 4: Target Market Personas
  • Step 5: Values. Vision. Mission.
  • Step 6: Creating Goals
  • Effectively Managing Your Time

Artist Development

01. Time To Catch Up
02. Creating Your Plan
03. Six Great Ways To Master Your Craft

Business Administration

01. Selecting The Entity And Registering The Business
02. Liability And Insurance
03. Protect Yourself With Contracts
04. Why You Need Accounting
05. Good Data Equals Good Decisions 
06. Using the Gear & IT Guide
07. Q&A

Frequently Asked Questions

Q: Is this course included in SLR Lounge Premium


A: Yes