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Photography Pricing and Product Design | Photography Business 201


create products and experiences designed to sell

  • Learn How To Create Profitable Packages
  • Utilize Our Pricing Calculator
  • Master Pricing Psychology
  • Perfect Your Product (The Client Experience)
  • Runtime: 8 Hours 21 Minutes
$199
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$348/yr for unlimited access

important Note: This Is Course 2 Of 4


We recommend our students purchase the entire training system, as each course builds upon the last.  However, we listed it for sale individually for those who are only looking for guidance in one particular area and don't mind references to topics covered in previous courses.

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don't leave profit on the table

Use our system to help you create the perfect pricing and packages that your target audience will buy.

Calculate your profitability with our pricing calculators and  understand your numbers.

Learn cost, demand, and luxury pricing


We take you back to basic economics to help you understand supply, demand and elasticity.

Professional photography is a Luxury, and we need to craft the client experience and pricing with that in mind.

understand pricing & package psychology

Learn how to create your packages to maximize profit using price anchors, the psychology of numbers, the "Good, Better, Best" method and more. 

Your Product Is The Entire Client Experience

Your product is much more than your photos.  It's the entire client experience, starting from the website visit and concluding far after image delivery.  We help you create the perfect client experience.

Landing Page Rules


Learn the rules you should follow to create landing pages that convert viewers into leads and leads into clients.

Logos & Branding


Understand the basics of web design, cohesiveness and what your logos, colors, fonts, and other elements say about you.

Blogging


Understand the importance of blogging in both initial impressions and client satisfaction.

Watch the trailer for the full training system


Pricing Section Starts at 4:49 and Ends at 5:57

Note: This product page is for the following course:
Photography Pricing And Product Design | Photography Business 201.  Purchasing this course does NOT grant access to the full training system.  For the full training system, please click here.

Your Product & Target Market

  • What's Your Product?
  • Luxury vs. Consumer Products
  • Econ 101: Elasticity vs. Inelasticity
  • Aiming For A Luxury Experience
  • Your Clarified Message
  • Brand Message Case Studies


Creating Your Brand Experience

  • What's In A Name?
  • Your Client "Why"
  • Crafting The "Why" Experience
  • Document The Client Experience

Launching Your Web Presence

01. Register Domains + Social Accounts
02. Creating The Logo + Branding
03. Your Website's Landing Page
04. Your Portfolio Design
05. Dude, Where's Your Blog? 

Designing Your Packages + Pricing

01. Pricing Fears & Myths
02. Design Your Services/Packages
03. Three Pricing Methods
04. Package Pricing Psychology
05. Psychology Of Numbers
06. Good, Better, Best
07. Building A Simple Price Guide
08. The Biggest Mistake You'll Make
09. Deals & The Minimum Pricing 


Frequently Asked Questions

Q: Is this course included in SLR Lounge Premium


A: Yes