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Stop Motion Ad Uses 100 Naked People for Message on Body Image (NSFW-ish)

By Hanssie on December 8th 2013

London advertising agency, Man+Hatchet has created an ad with a message encouraging viewers to be active, healthy and to learn and love your body.

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The story begins with ‘Sam,’ a man who hated his body, so he was sad. Then one day, he started listening to his body and began exercising. Sad Sam then started knowing his body and liked himself again. All set to music, a rhyme and 100 naked bodies morphing into various shapes to depict the story.

[REWIND: Topless Women Take on New York | Uncovered by Jordan Matters]

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The video took about three days, 2,000 still motion images and 100 naked people to create this advertisement for Withings, a company that sells health and fitness related products such as blood pressure monitors and scales.

Check out the video below. It features some artistic nudity and is NSFW-ish.

The video has some naysayers pointing out the fact that the video, which aims to be empowering uses only skinny, Caucasian people. I, on the other hand, am please that companies are portraying more positive messages on body image and self esteem. What do you think? Would the company have been more effective in their message had they used people of different races and sizes?

[via @Design Taxi]
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About

Hanssie is a Southern California-based writer and sometimes portrait and wedding photographer. In her free time, she homeschools, works out, rescues dogs and works in marketing for SLR Lounge. She also blogs about her adventures and about fitness when she’s not sick of writing so much. Check out her work and her blog at www.hanssie.com. Follow her on Instagram

Q&A Discussions

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  1. JE.

    It’s not about art. It’s about our social responsibility, both as advertisers making such ads and viewers taking them in, to acknowledge the invisibility of racial minorities in the media.

    We have been so socialized and conditioned to believe that it being all white is alright and natural, but we’ll call attention to race when the main characters are Black, Asian, or basically non-white. Just look at the interracial Cheerios ad to see the uproar caused. http://m.washingtonpost.com/blogs/she-the-people/wp/2013/05/31/backlash-greets-cheerios-ad-with-interracial-family/

    @hansie, it’s not about missing the entire point of the video. It’s all about what it shows, and doesn’t show, and sometimes the latter is the most telling.

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  3. Dat NSFW

    I loved as much as you will receive carried out right here.
    The sketch is tasteful, your authored material stylish.
    nonetheless, you command get bought an impatience over that you wish
    be delivering the following. unwell unquestionably come further formerly again since exactly
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  4. KC

    It’s ART. As an artist, you are not entitled to use every nationality, race, etc. to make everyone “happy”. ART, any ART, will never set well with everyone. Bottom line, this is pretty awesome.

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  5. Martin

    Sam is white man who is trying to be healthy. Why they would show fat people? You are not healthy if you are fat. And all 100 people are showing Sam and his body his movement so there is not a single part on his body which should be black, or red, or green. Like what kind of question is that? You have to always mix races or you are being racist?

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    • ethan

      There are fat people who are perfectly healthy, you can be physically fit and be fat. The fact that there’s no different races here doesn’t make the creator racist, that’s the stupidest thing I’ve ever heard. For all you know they’ve got germans polish english men and irish, they’re may even be asians in there. Just because they’re no mexican indians and blacks doesn not mean it’s racist. It just means you’re simple minded and have nothing better to do but to criticize other people when you should be criticizing yourself.

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    • Hanssie

      I agree with the both of you. But as I said, there are people that are criticizing the video because everyone has light skin in the video. Personally, I feel that they missed the point of the entire video. Some people just like to find stuff to complain about, I suppose.

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