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Sony/Zeiss/Mamiya Medium Format Rumors Heat Up | Rumor

By Anthony Thurston on October 25th 2014

We have shared rumors in the past regarding a possible Sony entrance into the medium format market, and today, those rumors are heating up again with a couple of semi-conflicting reports from the rumor mill.


Latest Sony Medium Format Rumblings

As I mentioned above, two rumors cropped up in the last couple days about Sony’s possible move into the medium format realm. The first, which was posted over on Sony Alpha Rumors, pretty much sticks to what we already were hearing in the past. This camera would be a fixed lens ‘RX’ style camera, 35mm FF equivalent Zeiss lens, 50MP sensor, and an EVF. It would also be smaller and cheaper than even the Pentax 645D.

The other rumor, posted over on Photo Rumors, takes a different approach to the Sony camera.  They say that two cameras will be released, one under Sony/Zeiss branding and another under Mamiya branding. The Sony branded camera would feature an EVF, while the Mamiya would feature an OVF with OLED augmentation. The biggest difference between the rumors, is that the photo rumors post indicates that the camera(s) will have interchangeable lenses with some sort of new lens mount that makes use of magnets.


[REWIND: Sony A7000 In 2015 To Be Weather Sealed, Feature 4K Video]

So, two conflicting rumors. One would logically conclude that one has to be mistaken, or in some way misinformed. But some have indicated that maybe both rumors are correct, and either Sony is working on two cameras, or maybe two concepts are being worked on (with Sony only planning to move forward with one).

Personally, I like the first rumor – a fixed lens on an affordable camera. I also feel like that is the most realistic with how Sony has struggled to get enough full frame lenses for their E-Mount. I can’t imagine them trying to take on another new lens mount system. It will be interesting to see how this turns out.

[via Sony Alpha Rumors]

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Anthony Thurston is a photographer based in the Salem, Oregon area specializing in Boudoir. He recently started a new project, Fiercely Boudoir to help support the growing boudoir community. Find him over on Instagram. You may also connect with him via Email.

Q&A Discussions

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  1. Ian Moss

    I’d really like a digital Mamiya 7 – just saying.

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  2. Connor Katz

    So say these come in at +/- $6,000 thats a lot to drop on a fixed , single focal length lens! You better reaaaaaly like that focal length. Sony would be targeting a really narrow market with that camera. Even if they initially came out with just one lens on and interchangeable system they would probably sell more. Down the road if they developed a FF eq of 24, 35, 50, 85 that would be a pretty sweet system!

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  3. Eric Sharpe

    I like all the new and interesting things Sony is doing. I even considered moving to the Alpha DSLR line, and now I’m glad that I didn’t. Something keeps holding me back from seriously considering buying into their system, and for me, it’s the confidence in knowing I’m not buying something they just happen to be trying out. But as far as innovation, they’re killing it right now, and a relatively compact medium format, interchangeable lens digital camera would be pretty alluring.

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  4. Raoni Franco

    Yep I agree with you Anthony. Sony would be in waaaay deep waters if they committed to another lens line-up, considering how they are doing with their full frame babies. So, the fixed lens one is more likely to happen. Maybe they have a secret agreement with Sigma and they could be already developing medium format lenses!!! Well……….

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