In case you have not heard, NAB is this week so get ready for a plethora of awesome video related camera/lens/accessory announcements. One of those such announcements was the big news that Sony has announced their intention to go Toe to Toe with Canon in the Cinema Camera market.

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The two key pieces of this announcement were two early prototype cameras, one DSLR style and another more closely resembling a RED or EOS Cinema Camera. Both cameras will be 4K, though beyond that not many details were made available.

In addition to the cameras Sony showed off several lenses, including a 20mm, 135mm, and 50mm cinema lens. It is clear that this entire product line from Sony is designed to compete directly with Canon’s EOS Cinema Line of cameras and lenses.

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Stay tune for more great news coming out of NAB 2013.

[via EOSHD]