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Gear & Apps

Sony Launches ‘A Universe’ | Inspiration, Education, & Engagement For Sony Alpha Users

By Kishore Sawh on September 5th 2015


“Welcome to ‘a Universe,” is what you’ll see and feel as you come upon Sony’s new, rather all encompassing and experiential site. Arguably, the past two years have felt rather like ‘Welcome to ‘A’ Universe,’ since the A7 launched and began mass converting photographers like there was some sort of Holy Sony Crusades.

It is, in my estimation, the most influential camera system since the dawn of the digital camera. And with that has come wide spread adoption within amateur, enthusiast, and professional photographers. So there are a country’s worth of people out there shooting Sony right now, and ‘A’ Universe is a way for Sony and its users to show what they’re made of, where they’re headed, and what’s being done with Sony cameras all around the world.


This site can be viewed as one large marketing gig for Sony, but it’s much more than that, and not solely directed at all at A7 users. It’s broken up into a few separate sections:

*Don’t forget you can WIN an A7RII in our Fall Camera Giveaway*

Artisans: The Sony Artisans are comprised of some truly accomplished and accredited photographers who a