Sony FE 24-70mm F/2.8 Incoming? Digital Camera Sales Improving? | Daily Roundup
Welcome to our roundup series where we will hit on several gear news and rumor topics each day. This gives you a chance to get caught up on all of the day’s news and rumors in one place. Make sure to check back daily for the latest gear news, rumors and announcements.
Sony FE 24-70mm F/2.8 Incoming?
I believe that there was a fairly loud collective sigh when the initial Sony FE 24-70mm F/4 lens was announced. Since then, just about every Sony and wanna-be Sony shooter that I have talked to has expressed a desire for a 24-70mm F/2.8, and it appears that Sony may be gearing up to release one for use.
According to the latest rumor buzz, Sony has officially registered a 24-70mm FE GM lens in Russia. There is no F-number in the name of the lens, so the assumption that it is F/2.8 is just that, an assumption. I can’t imagine them releasing another 24-70mm F/4, and certainly they would not release a lens slower than that – leaving a 24-70mm F/2.8 as the most logical combination. But who knows, maybe Sony has something nutty up their sleeve like a 24-70mm F/2 or something.
I know a LOT of Sony A7II and A7R II users who will be very happy to hear this. As I mentioned above, this has been one of the most hotly requested lenses, beyond a 70-200mm F/2.8, and fast primes. I am curious though what the ‘GM’ in the lens name stands for.
I don’t recall seeing that in a Sony lens name before, which makes me wonder if there is some sort of new technology being debuted in this lens as well. At any rate, once a name is registered in Russia, typically it is officially announced within 4-6 weeks, so an announcement could come anytime now – stay tuned!
Digital Camera Sales Improve for First Time In Years
First it was Nikon, and now Olympus is announcing favorable financial data regarding their digital camera sales. In the case of Olympus, it was the first time – ever – that their digital camera business did not lose money overall.
That doesn’t mean that consumers are running out and buying digital cameras. More likely, it is a combination of companies having found the right mixture of low costs and pricing to even out their financials. But Nikon and Olympus are not alone in this, it appears to be a fairly common theme across the camera companies this quarter.
Some are wondering if this is the ‘bottom of the barrel’ so to speak for the camera market, where it will now plateau out and no longer drop head over feet every year. I have not seen enough data yet to come to that conclusion myself, but it would be a great sign. After all, once you hit the bottom, the only way to go is back up…
8 Days Left in Epic Speedlight Portraits Contest
There are only 8 days left in our Epic Speedlight Portraits Contest! We teamed up with Westcott to give away an awesome Apollo Orb to the winner, so get your gear out and show us what you’ve got!
You can see the current entries and enter yourself over on the contest page here.
What are your thoughts on today’s roundup? What news/rumors did we miss? What would you like to see covered in future roundups? Leave a comment below and let us know what you think!