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Sony Also Announces New 30x Optical Zoom QX30

By Anthony Thurston on September 3rd 2014

The new Sony e-mount based QX1 will get all of the headlines, but Sony also announced another addition to their QX lineup, the new QX30. It builds on the same ideas as the original QX10 and QX100, but in this version, the powerzoom lens has a 30x optical zoom.


The QX30 fits nicely into the current QX lineup right between the QX10 and QX100 with a 25-75mm equivalent lens in front of a 1/23-in 20.4 megapixel sensor. Basically, other than the new 25-75mm equivalent lens (30x optical zoom), the new QX30 is identical to the QX10 and QX100.

Sony QX30 Specs

  • 1/2.3” (7.82mm) 20.4 Megapixel sensor
  • ISO 80-12800
  • 1/6000-4 second shutter speed
  • 10fps continuous shooting mode
  • Sony G lens, 11 elements in 10 groups
  • 25-75mm focal range
  • f3.5-6.3 maximum aperture
  • 5-200cm minimum focusing distance
  • NFC and Wi-Fi connectivity


The new QX30 will come in at just $348, keeping it in line with the rest of the QX models, positioning it below most DSLR cameras, while offering better image quality than most point and shoots or smart phones.

You can now pre-order the QX30 over on B&H, shipping is expected towards the end of September.


What are your thoughts on this new QX30 camera/lens? Do you see this as a nice addition to Sony’s current QX lineup? Leave a comment below!

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Anthony Thurston is a photographer based in the Salem, Oregon area specializing in Boudoir. He recently started a new project, Fiercely Boudoir to help support the growing boudoir community. Find him over on Instagram. You may also connect with him via Email.

Q&A Discussions

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  2. Phil Bautista

    The main problem of the QX line is the lack of a viewfinder. If you want to take a picture, you first need to pair it with your phone. With so many cameras equipped with wifi and NFC to easily pair with your phone or tablet and equipped with EVFs or LCDs, why go with one where you’re shooting blind if you don’t manage to pair it. You can’t even argue for the form factor since these things are so bulky you;ll never hear the end of those “rocket” jokes. Canon’s S line is much more pocketable. Panasonic’s TZ can match the focal range and is also more pocketable. Sony’s own RX cameras are also more pocketable and match or have better quality than these cameras. ALl with wifi and NFC.

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    • Eric Sharpe

      I did a search on Flickr for the qx10 and the qx100. I saw some great shots that people have managed to create with this camera. The thing is, of the images I saw, I didn’t see anything that looked like a direct benefit of this particular form factor. Cool images, but could’ve been photographed with any other small, compact camera.

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