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Gear Rumors

Sony To Announce New Full Frame A7s On Sunday

By Anthony Thurston on April 4th 2014

According to the latest rumors, which claim to have been confirmed by multiple sources, Sony is set to announce a new full frame e-mount A7s on Sunday (April 6th)! This is rather big news, if it turns out to be real, for a few reasons.

Sony-Alpha-A7R

First off, the A7 and A7r are not that old themselves, which begs the question: What will be different about the A7s? The difference biggest difference between the A7 and A7r is the lack of an AA filter in the A7r. What will be the defining feature of the A7s that will make it worth purchasing over the A7 or A7r?

There are no leaked specs yet, so we can’t really speculate as to what those new features will be with any accuracy. But if I had to guess, one of the A7 and A7r’s weaknesses is in the sports and action photography fields. The AF on the A7 and A7r simply don’t cut it fast action scenarios. So maybe the new “s” designation stands for “Sport” and it is going to feature some sort of new AF that will make it a viable sports/action camera.

We only have to wait two days to find out. Though I am sure the specs will probably leak before then, so stay tuned and we will update you with any significant information as it is made available.

[via SAR]

Anthony Thurston is a photographer based in the Salem, Oregon area specializing in Boudoir. He recently started a new project, Fiercely Boudoir to help support the growing boudoir community. Find him over on Instagram. You may also connect with him via Email.

Q&A Discussions

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  1. fotosiamo

    Looks like it’s going to be more video-oriented with a 12MP sensor for a 1:1 pixel readout for 4K (and cinema 4k?) video. That is going to be amazing and will surely give the GH4 a run for its money if priced competitively.

    As for lenses, for videos, AF is not as needed, and there are tons of adapted lens options. Plus, the 35mm, 55mm, and the new 70-200mm are excellent lenses. The 24-70mm is the only surprising disappointment for me.

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  2. Paul

    Thanks for the write-up, I’ve linked over to it at the new User Group:

    http://facebook.com/a7Susers
    http://twitter.com/a7Susers
    http://vimeo.com/groups/a7s

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  3. Stephen

    How about releasing a lens line up for the system.

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    • Nick

      They were never good in matching the excellent quality of their cameras with same level of optical quality in lenses.
      The so and so test results of 24-70 f/4 will become now much better on the lower resolution sensor. Unexpected solution :)

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