Sony To Announce a New 50mp High Resolution A7x at Photokina?

August 29th 2014 11:02 AM

This rumor first cropped up several days ago, but I shrugged it off after it was made clear by the person who posted that it was a very unlikely thing. But, today, Sony Alpha Rumors updated the rumor from a SR1 (Probably Fake) to SR3 (50% chance it’s real), so I thought it would be worth talking about now.


According to the rumor over on Sony Alpha Rumors, Sony is possibly set to announce a new high megapixel camera at Photokina. The rumored number is 50mp, which makes sense since we know Sony makes that medium format 50mp sensor. What is not known though, is what sort of camera this will be – at least not yet.

Some say it could be a “D800 Killer” version of the A7, called the A7x. But really the A7r already competed closely with the D800 series, so I don’t think that is a likely reasoning. Other possibilities include a a high MP RX camera, or maybe their own Medium Format camera.


Of all the possibilities, I think that Medium Format is the least likely. They would need to introduce lenses as well (unless it borrowed another popular MF lens mount). For me, a high megapixel A7 or RX seems most likely if this rumor is true.

As always, dump the salt on this one. Just days ago, it was considered to be likely fake, and the rumor world is always moving.


What are your thoughts about this possible Sony Announcement? What do you think would happen if Sony announced a 50MP beast of an A7? Leave a comment below!

[via Sony Alpha Rumors]



Anthony Thurston is a photographer based in the Salem, Oregon area specializing in Boudoir. He recently started a new project, Fiercely Boudoir to help support the growing boudoir community. Find him over on Instagram. You may also connect with him via Email.

Comments [22]

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  1. 11891503_10153537613244326_3885288501416333317_o.jpg11
    Kim Farrelly

    Yeah, more medium format cameras coming main stream, prices becoming more reachable shame the lenses cost so much still.

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    adam sanford

    Cool if true. But Sony needs to take the foot off the gas with this mad rush of offering new bodies to market. Their users need *native lenses* desperately if they want to poach the high-end Canon and Nikon shooters.

  3. FB profile pix.jpg13
    Herm Tjioe

    Good for the competitive push, will give better incentive for lens maker to get on board to make some for SONY. I can’t think of a better method to get the market interested in a new system than this.

  4. 12096000_10153171245684013_1977723213241257596_n.jpg15
    Matthew Saville

    Historically speaking, I cannot think of a Sony sensor that didn’t first debut in a Nikon camera. The 12, 16, and 24 MP crop sensors all debuted in Nikon bodies first IIRC. The D3X’s sensor came before the A900 and A850, and the D800 came before the A7R, etc. etc.

    That is to say, I don’t think Sony has a 50 MP sensor up its sleeve otherwise we would have alread seen it in the D810, or a D850 or whatever.

    • 1
      Michael Anthony

      I disagree. Sony had the 25 mp sensor first in the A900. At the time it was the largest mp full frame camera. Bottom line here. Sony does what Sony does. They don’t always follow a pattern. I said back when the A99 had first came out that I predict that they’re going to make a medium format camera. I think that Sony’s going that route. Sony’s always has been a risk taker.

  5. 621761_10151659286906647_1953540503_o.jpg14
    Austin Swenson

    I don’t think I see an advantage to having a 50mp A7 line camera because the 36mp already competes with the D810 line, and I do agree that we need a huge amount of native lenses for E-mount before we get new A7 bodies…

    If I could take a more educated guess about what it would be more than anything is an A99 replacement full frame A-mount body, since it has been out for about 3 years now I am pretty sure, and there are LOTS of great lenses to go with the A-mount line right now.

    • 12096000_10153171245684013_1977723213241257596_n.jpg15
      Matthew Saville

      You’re probably right, that’s what we’ll see. A DSLR / hybrid with the A7R / D810 sensor. Right now I think the A900 and A850 are already discontinued, aren’t they? So the A99 is the only full-frame DSLR they make? I’m not positive but I think this is the case.

      Right now Sony has dominated the mirrorless full-frame market with the A7R, A7, and A7S. Their sensors simply are NOT the problem right now. Their lens support is, as others have mentioned, but also their overall lack of polish and experience in the pro camera market needs a re-do. So far all three cameras have nearly identical controls and menu setups, and all of them suffer from numerous issues that simply expose Sony’s lack of pro camera design experience compared to Canon and Nikon’s decades of perfected engineering & design. Sure, Canon and Nikon are behind the curve with regards to mirrorless cameras in general, but ask anyone who has worked for many years with all of the available systems, and they’ll tell you there’s a clear difference. But I’m starting to ramble. The bottom line is that Sony’s got bigger fish to fry. I’d rather they do things like re-vamp the RAW compression on the A7R, and add / change tons of customization functions / controls, before they even think of making yet another new sensor.


    • 1
      Michael Anthony

      Matthew. The A900 and A850 have been discontinued for a few years now. Making a new sensor point. I doubt that is the case here. If Sony does put out a m.f. sensor, it’s the same one that is found inside the Pentax, Hassy and Phase 1 system. Something that many of us had sensed from the beginning that Sony more than likely will do after the announcement was made that Sony will be working with Hassleblad.

      Regarding design and function. I disagree with you there. There is no lack of experience there. When Sony purchased the Minolta photography department, they also took with them, the Minolta employees from that department.. So the know how is there and it shows. Your point of view on that is more subjective. It’s Sony’s innovation aka know how, that is proving that point already. I like Sony’s simplicity in when comes to their menu setup. It’s basically the same setup that was found on Minolta system, but contemporary. I’ve always found Nikon and Canon’s menu setup to be complicated. Why have a different menu system between cameras? Doesn’t make sense to me. Keep it consistent. When I’d picked up my first Sony camera, I didn’t need to pick up the manual to figure out how to get from point A to point B. Same thing applies with my Minolta 7D. Canon and Nikon, I had to figure out their complicated menus.

      Professional gear. I agree with you on that. I also feel that Sony needs a better customer services department for us photographers. It lacks big time. And I also agree that they do need more glass.

  6. DSC09141 copy.jpg5
    Chet Meyerson

    I go with an a99 replacement.

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    Phil Bautista

    Any news on any new Sony purchases? Mamiya? Hasselblad?

  8. Screen Shot 2014-08-01 at 4.47.20 PM.png16
    Rafael Steffen

    This war on Megapixels will it ever end?

  9. slr profile-.jpg6
    Stephen Velasquez

    The D800 killer, don’t make me laugh. Sony makes great electronics in general and I believe that’s the problem. They are spread out in everything and don’t specialises at nothing. I mean it could be the end of the Medium Format as we know it. With the D800 already nibbling into that market. I hope I get the weekend free to go photokina.

    • 12096000_10153171245684013_1977723213241257596_n.jpg15
      Matthew Saville

      I agree with everything you’re saying, and that’s what I’ve been trying to point out to all the people who say that Canon and Nikon are doomed. They still have decades of experience in making actual cameras, and it still shows. Yes, they could still “pull a Kodak”, but I doubt it.

      Regarding the “end” of medium format, though: I think that medium format digital isn’t going anywhere, no matter how many megapixels and how much dynamic range we see, because medium format will always have a completely different mindset about it. It has always been a very small niche market, and the likes of the D810 and A7R may convince a few people to buy it instead of a MF back, but that won’t stop most of the die-hard MF users from continuing down their path. I’ve talked to plenty of folks who, even in the face of such insane dynamic range and resolving power of the likes of the D810, they still claim that MF is far, far superior.


    • 1
      Michael Anthony

      If anything, it’s the A7 cameras that are doing the nibbling. I know some Nikon D800 users that love the A7 series. the size and the quality. Last that I’d checked, the D810 is replacing the D800. the same camera with focusing issues. PLUS, Nikon’s D600 has been a failure. Hence them replacing that with the D610. Oh wait! Nikon recently announced some issues with the D810.

    • 1
      Michael Anthony

      Almost forgot. Medium formats issue has primarily been affordability. With the quality coming from both Nikon D800 series and A7 series cameras, a lot of people don’t feel like the Hassy cameras for example are justified. Now with the low priced Pentax, it changes the dynamics of 35mm or medium format. If you think that medium format users aren’t going to spend 9 grand, you’re nuts. That’s cheap, and I’m wagering if and when Sony comes out with one, it’ll be around 8 to 7 grand.

    • 621761_10151659286906647_1953540503_o.jpg14
      Austin Swenson

      While the A7 line is certainly no d800 killer, they are useful for quite a lot of other things. I’m not sure what’s bad about Sony making other stuff though… It’s not like there’s one guy making camera sensors sitting next to another guy making TV’s or phones and they are misallocating their labor force or something… We can have great electronics all across the board from one company and it shouldn’t make a difference in their production of just camera sensors.

      I would say however, that Sony needs to strongly beef up their promotion of their camera bodies and lenses. I haven’t seen commercials, ads, or very much of anything showing just how good this line of products is, and that is why I think a lot of people don’t get into Sony. Plus it’s hard to just drop a brand after you are so invested in another for so long. I mean, me jumping from Sony to Canon or Nikon would be hard just because I have so much Sony stuff.

    • 12096000_10153171245684013_1977723213241257596_n.jpg15
      Matthew Saville

      @Michael Anthony, the D810 and D800’s both have pretty amazing AF capabilities, in fact I’d wager they’re all far better at the type of focusing they’re designed for, compared to any of the Sony A7’s let alone any medium format camera. So I dunno where you’re trying to go with that argument. The A7R has its own image quality demons, too, with Sony’s apparent complete inability to listen to its users about offering different raw compressions like Nikon has always done.

      I will say however, that your initial premise is indeed true in at least one instance, as one of our own writers who is a big fan of medium format did wind up buying an A7R. I think he would still buy a MF DB if he had the money, though.

    • 621761_10151659286906647_1953540503_o.jpg14
      Austin Swenson

      Indeed, I think Sony could definitely benefit from different size raw compressions. I would like to have SRAW capabilities just like Nikon, that would be awesome.

    • slr profile-.jpg6
      Stephen Velasquez

      I have the D600 and D800 and I love the images I get with both cameras. To be frank, when I am creating images I don’t even realize the flaws in my equipment. As a photographer I find a way to overcome to get a satisfiable result. I see my self using these bodies for the next 3-5 years. Every camera right down to the entry level ones are excellent today. Unfortunately we live in a world that shapes our mindset about what is the best, better, minor flaws and we end up missing the big picture.

    • 12096000_10153171245684013_1977723213241257596_n.jpg15
      Matthew Saville

      Unfortunately, Austin, the recent Nikon attempt at “mRAW” is in fact a complete and utter failure. If you buy a D810, do NOT use it. I’ll be posting my findings soon on SLR Lounge!

      Stephen, while I agree with your philosophy, I have to say that certain functions often wind up being extremely essential to the way I work, and I hate hate hate living without them.

      Of course I’m not talking about the latest bells and whistles that the mainstream seems to love, I’m talking about the more obscure functions and features that are specialized towards something. For example I really hate working without Nikon’s 1-click 100% zooming for image playback, a feature which most semi-pro Nikon’s have but the D600 / D610 lacks. I also am extremely delighted that recently Nikon has begun re-adding a “timer bulb” shutter exposure setting, one click beyond the ordinary “bulb” mode, so that I can easily capture astro-landscape images that are longer than 30 seconds.

      Little things like this, to me, are worth upgrading a camera. (Usually though, mind you, I wind up buying cameras that are already 1-2 years old! For example I recently tested the D810, and instead opted for a used D800e… a $1,000 savings!)


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    Chuck Eggen

    Curiously waiting.