New Workshop! Lighting 3 | Advanced Off Camera Flash

Gear & Apps

Sony A7rIII A TIME Magazine ‘Best Of 2017’ | The Merging Of Two Worlds

By Kishore Sawh on November 25th 2017

That’s right, the Sony A7RIII is one of TIME Magazine’s top 10 gadgets of 2017. There is genuinely some surprise to be had here if we take a moment to look at the photography market at large, and TIME Magazine’s audience at large.

It’s probably not unfair to say that publications that don’t specialize in photography can have a habit of picking the items for the boldest numbers, most revolutionary tech, and even the biggest price tag, and within the Sony line-up all of those attributes belong this year to the Sony a9. So that TIME should’ve picked the A7RIII instead of the A9 is interesting, and good. It seems the A7RIII is the convergence of good opinion between the mass market and critical community.

The A7RIII is a bit more nuanced, and is what I am calling a ‘mature’ update. Now, my full review of the A7RIII is coming soon, but if you’re more the kind that reads a book by jumping to the good bits, like skipping Genesis and jumping ahead to Revelations, just know it’s special. While TIME touts its resolution and AF speed improvements, it’s more than the sum of its parts.

[HOLIDAY SALES: 2017 Black Friday Deal Tracker for Photographers (Updated)]

When we look around at the state of affairs in photography, all the impressive offerings that have come in the past two years, like the D500, 5D Mark IV, D850 to some degree, and A9, there is nothing quite as complete as the A7RIII. The problem is though, it’s hard to tell if you haven’t used it. So my recommendation is to do so.

Keep an eye out for our review.


This site contains affiliate links to products. We may receive a commission for purchases made through these links, however, this does not impact accuracy or integrity of our content.

A photographer and writer based in Miami, he can often be found at dog parks, and airports in London and Toronto. He is also a tremendous fan of flossing and the happiest guy around when the company’s good.

Q&A Discussions

Please or register to post a comment.

  1. Dave Lyons

    star eating is a deal killer

    | |
    • Kishore Sawh

      Hi Dave. I think I’ll be a bit of a pedant here simply to say that’s true, but it’s only a deal killer if you shoot astro. For the other 99% who will buy this – they probably couldn’t give a damn. I mean, I enjoyed shooting astro the few timed I’ve done it, but it doesn’t even feature on my radar when it comes to buying. 

      | |
    • Dave Lyons

      Kishore, yes I’m sure it’s a great “camera” and I say “camera” as such because it’s becoming more like a computer with a lens but yet they don’t take any better of a photo. And I’m in not meaning to be a jerk, just showing the other side of the argument.

      To a lot of people the star-eater issue is a deal killer as sony is big in that community and for a lot of reasons and not all have to do with eating stars per say. But if you read about it (start at lonely speck) it shows a blatant disregard for Sony’s customers and their either complete denial or lying about them already fixing it in firmware, it’s like trump is running the show there.

      “they probably couldn’t give a damn” that’s exactly true but meaning Sony doesn’t give a damn which is evident by all the untrue answers they given the customers and how they add all these half-ass features but never really go back and finish or fix them.

      For me personally, it took 2 things to move it down my list when I went full frame. First is the body, I held a few of them at the best buy in Tampa which led to a rather quick “no thanks” (and btw, I had just owned a sony but not a mirrorless). 

      So most of the idea behind mirrorless was to make it smaller and lighter which people inherently assume means that it’ll be more comfortable to hold but then turn around and negate that with the horribly designed bodies.

      As for the star eater, the real issue comes down to this, a raw file is supposed to be… raw, correct? But Sony is clearly showing that they are doctoring their raw files way too much while blatantly ignoring the customer’s requests. Astro is like the new hdr, everyone is doing it. Another question that should come up with this is: “so what’s this going to do to all my night or long exposure shots? is it going to start losing details and smearing it after 4 seconds?” or what happens when I shoot a meteor shower and the camera’s software wipes out the shooting stars? Or what happens when I shoot lightning and half the bolts fingers are gone, and on and on. It’s called a star eater but how many situations could we throw under that umbrella? So it affects a lot more situations then people are thinking.

      For a camera in this price range, these things shouldn’t be an issue,If truth be told I’d probably buy some Pentax’s but their af is too iffy and I surely wouldn’t need a better AF system but what good is a slow af when you need it, same goes with this subject. And really the same goes with a lot of canons, all these models that use ancient sensors and bad af, even to ones like the 5dm4, still a bit behind on the sensor and not even a simple lil thing like af spot metering.

      Why pay for a Lexus to get a Toyota?

      Kishore, you and I shoot different things and you’re clearly way better then I am and I value your opinion greatly and I do hear you and take it into consideration but at the end my brain is telling me that the star-eater issue has been going on for over 5 years now so obviously they aren’t going to fix it anytime soon. I’m a night owl so this would greatly affect me, plus I can walk right out the back door and shoot this from my decks or yard (with a busted D700)

      The mistake here is comparing it to a D850. If you’re going to compare them then long exposures and Astro shots need to be counted as well. These are touted as “do it all” cameras, so there shouldn’t be this big of a sensor issue, especially from the sensor leader.

      Most every sony shooter I know is really into Astro or long exposure shooting, in that regard I will disagree with your 99% argument, it’s much less than that.

      When I switched from Canon to Nikon one of the reasons was that I got tired of making excuses of why it couldn’t do something when the other brand’s comparable camera could do those things and I see a parallel here.

      I don’t disagree it’s an amazing camera I’m sure but I think it’s important people that might buy it think about the whole product, it’s strengths and it’s limitations. People call me a fan boy and that’s fine but I’ve switched 3 times until I found the camera that didn’t limit me.

      At the end of the day, who cares as long as you enjoy it. For all I care we could all get some black tape and tape over our camera’s name, would be kinda funny.

      I’ve been up way too long and can’t believe I wrote all that be to let me ask you a question. What are your thoughts on the star-eater issue now? Do you think it’s just limited to stars or is it a bigger issue that could affect situations like I mentioned above and that was only a small sample.

      Lonely speck has really updated their article

      | |