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Tips & Tricks

Social Media Image Sizes Infographic for 2017

By Justin Heyes on December 12th 2016

For creatives, social media is all about crafting a personal bond with your audience through your work, but with the ever-changing layouts your bond can become fuzzy. Social media is a sea of likes, shares, retweets and hashtags with a constant bombardment of quick-scroll visual imagery. There are few strategies that are as effective at conveying a brand personality, than a well-used image. The digital face of your brand is often the first thing your audience sees and it might be the one thing they remember, and it might be for the wrong reason.


It is joked that social platforms change their look every week with new dimensions for their profile and cover photos alike; Facebook is notorious for this. It’s amazing how a few pixels difference simultaneously makes everything look “fresh” and causes headaches for visual creators.


As photographers, optimizing your social presence requires that the images representing you or your brand are the highest quality and the best fit for the various network requirements. You can’t cut and paste an image and reuse it across all of your social networks, as each one has different and constantly-evolving guidelines for images.


Following the adage “the first impression is the last impression,” has created a 2017 infographic cheat sheet for the major social networks each with the specific layouts, dimensions, and format restrictions. If you haven’t optimized, your social media accounts let this help you start a new year off right. For creatives who have already optimized their account take a gander to see what has changed. Here are the platforms:

  • Facebook

  • LinkedIn

  • YouTube

  • Instagram

  • Twitter

  • Pinterest

  • Tumblr

  • Google+

  • Ello

NOTE* – Depending on when you see this post, the dimensions may have changed.  If you have a difficult time reading the small text on the infographic below, click on the  website to see it in full size and download as PDF.


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Justin Heyes wants to live in a world where we have near misses and absolute hits; great love and small disasters. Starting his career as a gaffer, he has done work for QVC and The Rachel Ray Show, but quickly fell in love with photography. When he’s not building arcade machines, you can find him at local flea markets or attending car shows.

Explore his photographic endeavors here.

Website: Justin Heyes
Instagram: @jheyesphoto

Q&A Discussions

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  1. Alexander DiMauro

    Another note on Facebook. The profile image does not block part of the cover photo for a business page.

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  2. Heike Martin

    A note on Facebook cover image sizes. Instead of 828×315 I usually upload 828×465 and also use png instead of jpg. On desktop versions you will loose about 80px top and bottom so I plan my images accordingly. On mobile though the image will be perfectly downsized. Since at least 50 percent of folks look at your fb feed on mobile I like to make sure that looks good. Using png btw helps to eliminate distortion.

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  3. Jimmy Cheung

    Let’s talk about video size. Shall we?

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  4. Ron Fya

    All this is well and good, but the more I am moving forward as a photographer, the more I find this kind of information useless in practice.

    For “regular” photos, I don’t want to export them in every possible crop ratio and resolution “to optimise it”. This is huge amount of time lost to only get useless headaches. Therefore I often create my photos with some headroom to suit multiple crops, upload them where needed and crop using the tools provided by the website. The often dreaded “loss of quality” if not optimising is just not worth the time.
    So maybe crop ratios are worth giving some thought … but roughly, if things work out in the following ratios, you should be ok: 1:1, 3:2 and 2,39:1

    If a special layout must be created with photos interacting with each other then it’s another story of course. But it’s not everyday.

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  5. Vangelis Medina

    2017 instagram 1:1 ratio only?

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    • Justin Heyes

      The max width of images on Instagram is 1080px. The highest possible resolution you can achieve is with a vertical image at 1350x1080px. Horizontal images, however, are gimped at 1080x566px.

      Just because vertical and horizontal images are supported doesn’t mean it is implemented well. The only way you see the full image is through your feed or by click on it. If you do a search or look at someone’s profile the images are still displayed as square. If some of their images are horizontal/vertical they can be a weird cropping issue

      Until Instagram implements a cascade-like effect for the search and profile, your best bet is it to still use the square format as it is a good balance of resolution and image display.

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