For creatives, social media is all about crafting a personal bond with your audience through your work, but with the ever-changing layouts your bond can become fuzzy. Social media is a sea of likes, shares, retweets and hashtags with a constant bombardment of quick-scroll visual imagery. There are few strategies that are as effective at conveying a brand personality, than a well-used image. The digital face of your brand is often the first thing your audience sees and it might be the one thing they remember, and it might be for the wrong reason.
It is joked that social platforms change their look every week with new dimensions for their profile and cover photos alike; Facebook is notorious for this. It’s amazing how a few pixels difference simultaneously makes everything look “fresh” and causes headaches for visual creators.
As photographers, optimizing your social presence requires that the images representing you or your brand are the highest quality and the best fit for the various network requirements. You can’t cut and paste an image and reuse it across all of your social networks, as each one has different and constantly-evolving guidelines for images.
Following the adage “the first impression is the last impression,” Makeawebsitehub.com has created a 2017 infographic cheat sheet for the major social networks each with the specific layouts, dimensions, and format restrictions. If you haven’t optimized, your social media accounts let this help you start a new year off right. For creatives who have already optimized their account take a gander to see what has changed. Here are the platforms:
NOTE* – Depending on when you see this post, the dimensions may have changed. If you have a difficult time reading the small text on the infographic below, click on the MakeAWebsiteHub.com website to see it in full size and download as PDF.
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