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Snickers Pokes Fun of Photoshop Fails In This Funny SI Swimsuit Ad

By Hanssie on February 17th 2016

Who doesn’t love a good Photoshop Fail? There’s nothing more entertaining to us photo nerds than to spot poorly retouched images in advertisements (because we are terrible and mean, but nevertheless…) From Target to Victoria’s Secret to the Chinese government, Photoshop at the hands of a harried, overworked or inexperienced retoucher can often digitally disfigure a perfectly toned, tanned, and made up model.

Now Snickers candy bar – who has been on a marketing rampage as of late – replacing their recognizable logo with their new “Hunger Bars” packaging that lists symptoms when one experiences hunger. The campaign is meant for you to share a bar with a hungry friend who is acting like any number of the sometimes disparaging adjectives printed on the bar. Some examples:


In this year’s Sports Illustrated Swimsuit issue, Snickers has taken over the back page with a funny ad showing a botched Photoshop job with the caption, “Photo retouchers get CONFUSED when they’re hungry.

There are 11 intentional errors in the ad. Can you spot them all?


Of course, the clear message is, just like wedding photographers, you should always feed your retouchers…

Comment below with the errors you see.

[Via Adweek]

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Hanssie is a Southern California-based writer and sometimes portrait and wedding photographer. In her free time, she homeschools, works out, rescues dogs and works in marketing for SLR Lounge. She also blogs about her adventures and about fitness when she’s not sick of writing so much. Check out her work and her blog at Follow her on Instagram

Q&A Discussions

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  1. Cary McCaughey

    This the CEO crunching numbers and saying “we can do that cheaper.” Look at the results sir. Bahaha

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  2. Austin Swenson

    the most hilarious of all these is the belly button placement…

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  3. Andy & Amii Kauth

    This should really be a contest of some sort …

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  4. Ben Perrin

    Extra hand
    Horizon line
    Wierd catchlight
    Belly button
    Bikini strap
    Not giving me a snickers
    Did I get them all?

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