What do you need to run a photography business? A certain level of business acumen? Doesn’t hurt. How about a studio? That depends. Certainly you need a camera, a stable of lenses and lights and back-ups of them all? Maybe not. And that’s just it, really, photography and everything to do with it is entirely contextually dependent.
Flying in the face of the photography world’s common opinion is Jens Lennartsson, perhaps better known as *The Zen Photographer*. Jens, is a self-admitted evolving form, freeing himself from the constructs of calling himself strictly a photographer or writer, he prefers ‘storyteller’. A quick look at his Instagram, or his less superficial work on Medium, and you’ll see that’s a pretty accurate description. And when you look at the breadth of work he has created, the volume and the quality, you might expect the tools of his craft to be contained in an office, rather than a satchel, but it’s the latter where it actually lies.
Jens has recently put together a short video breaking down the tools with which he works, and put in a pile they’re no bigger, as he says, than a hamburger. It’s quite remarkable actually, and even enviable. That he should be able to create the images he creates and the written pieces he publishes is a reminder of one extremely important thing which I will continue to echo throughout the year: Self-imposed restrictions force good storytelling.
Here’s the sum total of all Lens uses to do what he does:
*Two of these items are currently on sale, and two of the best. The Fuji X100T is hundreds lower than list right now, and iA writer is currently 50% off. On a personal note, iA Writer is just magic if you write to publish, for a blog, magazine, emails, whatever, and it’s what I use…
A photo posted by Indiana Jens (@jenslennartsson) on
[REWIND: Review: Fuji X-E2 | The Mistress]
Of course, some of you will scoff at this, immediately refuting the idea that a wedding photographer or any working photographer can endure without a large ThinkTank of gear, but perhaps you might be better served to pause and reflect and see if there’s anywhere in your photography life you can reduce and restrict – you may be able to de-clutter and focus, and be better off for it. Remember, no one reading/viewing a story gives a damn what was used to make it, if it’s compelling.