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Singer Gets Dramatic Photoshop Makeover During Music Video

By Hanssie on January 20th 2014

Everyone knows that 98% (not an exact percentage) of magazine covers and videos of models, actors, entertainers and the like are touched up in Photoshop. It’s an industry standard to have the airbrush sweep over the imperfections of a person and, whoosh, make them look perfectly plastic-y. We’ve talked about it here, we’ve debated it, criticized it and we sit at our computers daily with the images of our clients and do it ourselves.

[REWIND: Time Lapse Video Shows Extent of Photoshop Retouching on Model]

Now, we can watch it in real time (sort of) as well. French-Hungarian singer, Boggie, gets artificially enhanced in her 3 minute video, ‘Nouveau Parfum,’ directed by Nándor Lőrincz and Bálint Nagy. Using a Photoshop-like software, you see a fresh face Boggie slowly being morphed into a fully made up, glowy specimen, ready for public consumption.

The dimly lit, dull, imperfect, 'BEFORE' version

The dimly lit, dull, imperfect, ‘BEFORE’ Boggie

The lyrics of the song, roughly (since I really didn’t pay much attention in French class) translates to: “Which I choose? Why I choose? Who wants me to choose? I’m not their product, Of beauty, preciousness. They can not change me. Peerless, nonpareil. The new fragrance is myself, new perfume. Or mascara, blush, lipstick, lipsticks, lip liners, eye shadow, foundation, nail, pressed powder and I do not want it…”

See for yourself:

The video is a simulation, there isn’t a software program out there that can correct like this on a moving image, but as there is more and more of an outcry against the gratuitous usage of Photoshop, the message of this video is, perhaps, that it’s time the public put its foot down against the media’s false portrayal of what a star/model/person in the spotlight should look like.

The glowy, 'perfect Barbie' Boggie

The glowy, ‘perfect Barbie’ Boggie

It seems that recently there have been numerous anti-Photoshop/retouching campaigns, this one included, to drive the masses toward denouncing the perpetuation of the industry standard’s of beauty. From Photoshop free magazines to complete breakdowns on how much magazines actually retouch their stars, is this going to make a dent on the current heavy handed Photoshop practices?

Feel free to discuss below.

[via @Jezebel]

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Hanssie is a Southern California-based writer and sometimes portrait and wedding photographer. In her free time, she homeschools, works out, rescues dogs and works in marketing for SLR Lounge. She also blogs about her adventures and about fitness when she’s not sick of writing so much. Check out her work and her blog at Follow her on Instagram

Q&A Discussions

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  2. Charity

    I believe in full disclosure of any editing done and what was done, but I do not agree with stopping editing all together. This is an art form, and while it can be taken to the extreme, it can also be used to create fun and interesting images. If magazines and other companies would just disclose the fact that YES, the images of these so-called gorgeous models are not accurate portrayals of what they really look like then I think that would be enough. The real issue is parents, aunts, uncles, teachers, friends, etc need to enforce with their teens that looking like a Barbie doll is not really a good thing. Teach your kids to embrace who they are and how they look. If they want to lose weight, ok, so long as they are at a healthy weight and following a healthy plan. If they want to wear make up or dye their hair, ok, that is individuality coming out. Our society has become one of people being ‘all about me’ when we need to be focusing on our children, the next generation. They need to know they are supported for who they are and that trying to look like, act like, or be like someone else is not necessary. Step up and be a role model for the kids.

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  4. fotosiamo

    By the way, this sort of technology that allows you to retouch movies do exist. Just check out what Foton does with 4K footage:

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  5. Jeffrey Howarth

    This idea is already real:

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  6. Drew Pluta

    I’m really done with all the tiresome editing backlash. Every photo ever seen with human eyes has been edited in some way. The process of editing on the computer just replicates the darkroom and print editing of days past. We need to start calling people what they are, STUPID. Explain what we do and put people in their place. I don’t see anybody getting pissed about computer enhanced cars, or buildings which are 100% designed on computers.

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    • January Sale

      Digitally enhanced photos of cars don’t usually inspire people to adopt eating disorders. I suspect if they did people might be a bit more outraged. Also, anyone who saw an amazing photo of a hotel, then got there only to find out it was a dump might, disagree with your statement that people don’t get pissed about digitally enhanced buildings. Also, when has calling a person stupid ever convinced them to agree with what you had to say? “I don’t agree with you so you are stupid.” Marvelous argument there. Perhaps, a better choice would be, “unawares or ignorant.” Educating people is a good thing. Helping them to understand that there are smoke and mirrors, is very helpful. You might also do yourself a bit of justice by getting off your know-it-all condescending high horse and try out looking at the world from a point of view that isn’t your own.

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  7. Sam

    If we’re going to protest photoshop than we might as well protest against the usage of make up spanks hair extensions girdles or push up bras. They all enhance a persons looks, photoshop just does it on the computer.

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    • wjp

      In principle, I agree. I know you’re sensing a “but” so here it is. With make-up, Spanx, hair extensions, girdles, or push-up bras, a person can recreate the look in person. Some retouching jobs create unrealistic images of real people and create unrealistic expectations of beauty. These unrealistic expectations affect adolescents more than they affect most rational adults. However, some adults who are otherwise rational expect their significant others to look like supermodels or movie stars all the time as a result of these unrealistic expectations of beauty. I do not support the idea of no retouching. I support tasteful retouching, but I do recognize that “tasteful” is a matter of taste. Until we can all agree on what is tasteful, this will continue to be an issue.

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  8. Dan Hostettler

    I honestly would love to work with a software like this for moving images. I am also quite sure that an application like this will be in place in a few years.

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  9. Evan

    Its ridiculous how bent out of shape people get over photoshop. Portrait customers want a product. They want art. Photography does mean “painting with light” and … pixels are light. Combining both a good composition and some good processing is nothing more than providing the customer with a quality product. If they wanted a boring, non dynamic photo they could take a selfie with their iPhone. People need to see the value in photoshop instead of constantly attacking it. Its fun.

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    • Connor

      I couldn’t agree with you more. People forget that photography doesn’t mean try to present the most true to life image. We see true to life images everyday so as photographers we try to create images that catch people’s eye and because photoshopped people are not what we normally see that is what makes us look twice at the image.

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    • January Sale

      Your point makes sense; however, for a long time, people didn’t really talk about the nitty gritty of the changes that are done to images. Especially, in magazines. Take a magazine specifically for young teens, there are all these images of beautiful women and these girls are told, if you go on this diet, use this make–up, wear these clothes, you can look like this too. All these expose videos are doing is saying, “ah actually, nobody, not even the people in the photos looks like this.” The outcry isn’t solely because people are doing this, but what doing this does to our society. When Revlon puts a beautiful model in an ad, they aren’t trying to make art. They are setting up impossibly, unattainably high standards, so that someone will buy more lipstick. I think the argument that a photo doesn’t necessarily have to be a true representation of what is being photographed is right, but it is more acceptable when discussing photos of sunsets.

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  10. Vlad

    Funny how most poeple ‘customers’ think that this is exactly how easy and fast is to process an image ;}

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    • Hanssie

      Well, that’s how it’s portrayed to the general public! You’re right, we should do a video on some of the fashion photographers we feature where one image can take an entire day.

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    • Ryan

      Ya, we run into that all the time, just yesterday we had a client request 35 picks for a fashion editorial and were hoping for them all the next day. They were not pleased when we broke the bad news about how impossible that would be.

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