Everyone knows that 98% (not an exact percentage) of magazine covers and videos of models, actors, entertainers and the like are touched up in Photoshop. It’s an industry standard to have the airbrush sweep over the imperfections of a person and, whoosh, make them look perfectly plastic-y. We’ve talked about it here, we’ve debated it, criticized it and we sit at our computers daily with the images of our clients and do it ourselves.
Now, we can watch it in real time (sort of) as well. French-Hungarian singer, Boggie, gets artificially enhanced in her 3 minute video, ‘Nouveau Parfum,’ directed by Nándor Lőrincz and Bálint Nagy. Using a Photoshop-like software, you see a fresh face Boggie slowly being morphed into a fully made up, glowy specimen, ready for public consumption.
The lyrics of the song, roughly (since I really didn’t pay much attention in French class) translates to: “Which I choose? Why I choose? Who wants me to choose? I’m not their product, Of beauty, preciousness. They can not change me. Peerless, nonpareil. The new fragrance is myself, new perfume. Or mascara, blush, lipstick, lipsticks, lip liners, eye shadow, foundation, nail, pressed powder and I do not want it…”
See for yourself:
The video is a simulation, there isn’t a software program out there that can correct like this on a moving image, but as there is more and more of an outcry against the gratuitous usage of Photoshop, the message of this video is, perhaps, that it’s time the public put its foot down against the media’s false portrayal of what a star/model/person in the spotlight should look like.
It seems that recently there have been numerous anti-Photoshop/retouching campaigns, this one included, to drive the masses toward denouncing the perpetuation of the industry standard’s of beauty. From Photoshop free magazines to complete breakdowns on how much magazines actually retouch their stars, is this going to make a dent on the current heavy handed Photoshop practices?
Feel free to discuss below.