Sigma Corporation of America is pleased to announce that $93,798 has been donated to twenty community-based charities in partnership with eighteen retail partners in the “Focused on the Fight” community giveback campaign.
5% of all sales of Sigma cameras, lenses, and photographic accessories sold between April 1 through June 30, 2020 have been accumulated and donated to local non-profit community organizations selected by the eighteen participating US camera and electronics retailers.
“Local camera shops are what ground Sigma in the photographic world. We have a connection that forms an ecosystem, with common interests of serving community needs through the photography experience — be it in the love of the equipment itself or the end result photo that visually expresses a moment, an emotion or a memory,” Mark Amir-Hamzeh, President of Sigma America reports. “We, at this time, were able to activate that passion for photography, tangibly, to our community members in need. It is a manufacturer supporting its dealers, and those dealers’ communities, resulting in three-way partnership to help those impacted in the most significant ways.”`
The selection of the local charity was decided upon by each retailer. Community service organizations ranging from food banks, to work assistance, to specialized hospitals, have each received disbursement checks to help further their specific missions of community service.
“Your philanthropy and care about our work has allowed us to serve over 341,000 meals to kids and families since schools shut down mid-March. We share our deepest thanks and gratitude,” reports Ashley Diersch, Development Director, Kids’ Food Basket, which serves Western Michigan.
[Related Reading: Sigma Gives Back with New Dealer Program – Donating 5% Of Sales To Charity]
To learn more about this please visit the official Sigma Focused On The Fight website here – https://www.sigmaphoto.com/focused-on-the-fight