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Sigma Is Releasing A New Lens at Photo Plus Expo This Month | Here’s What We Think It Is

By Kishore Sawh on October 5th 2017

What lens company tends to get the most hype when a new lens is announced? 3 years ago I’d have said Canon, but today there’s evidence to suggest it’s Sigma. Their ART line created a stir, and with a combination of performance and lower price point, it makes sense everyone gets excited. Sigma is now capitalizing on that by announcing to us they’ll be revealing a new lens later this month at Photo Plus Expo in NYC.

Frustratingly, however, that’s all they’ve said on the matter. There’s no hint at what it will be. What format, style, and line are anyone’s best guess. Having said that, we can perhaps narrow it down.

Sigma’s ART line is rather fleshed out at this point, with a 14mm prime on the wide end, with the standard 35, 50, 85 primes, up through 135, and of course a set of capable zooms like the 12-24, 18-35, 50-100, and the latest 24-70 ART (see our review here). So what’s left?

Well, this line of thinking is predicated on the notion they’ll use the photo-centric occasion to release another photo lens, but the sort of glaring omission here is the 70-200. And a 70-200 2.8 ART would be, at this point, sensible. Every other manufacturer of note has a new and good one, including Tamron with their critically well received SP 70-200 f/2.8 Di VC USD G2. Sure it’s a mouthful to say, but a joy to use.

If Sigma does reveal a 70-200, whether it would be an ART line lens is up for debate, as Sigma somewhat frequently uses SPORT to denote high performance longer glass, but given the ubiquity of this focal range with portrait and wedding photographers, bestowing the ART moniker seems likely.

And that’s not all, as at the show Sigma will “showcase its full line up of Sigma Global Vision lenses”, as well as have a number of pros on-hand to discuss image making with the various lenses in various Genres, and that includes a special presentation with Jen Rozenbaum. Jen will deliver a PPE Master Class on “How to make every woman look amazing,” sharing with attendees her experience in boudoir photography, providing top tips and secret tricks – from wardrobe to posing – that flatter all women.

I’ll be meeting with Sigma at PPE to sit down and get more details and hands on, all of which we’ll share with you from the show. If there are things you’d like to know, drop us a line. Or, if you’ll be there, come by and say hi. Check out more about PPE below:

[REWIND: Photo Plus Expo 2017 | Why You Should Attend (It’s Not Just For The Classes)]

 

About

Kishore is, among other things, the Editor-In-Chief at SLR Lounge. A photographer and writer based in Miami, he can often be found at dog parks, and airports in London and Toronto. He is also a tremendous fan of flossing and the happiest guy around when the company’s good.

14 Comments

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  1. Peter Freeman

    50 -150  f2 Art  please

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    • Kishore Sawh

      Ha, Peter, I’m assuming you’re okay with a lens the size of a 2 year old child

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    • Peter Freeman

      Kishore, I would like to see a design proposal at least. A 300mm f2.8 needs a front element 150mm in diameter, a 150mm f2.8 lens, would need only half that, so how big would the front element need to be for f2? My proposed lease would be fantastic for shooting people. 

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    • Matthew Saville

      Yeah, it’d be about *this* big, or bigger.

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    • Matthew Saville

      I’m not sure the math is right on that. But I could be wrong… The aperture iris is your limiting factor: 150mm / 2.0 = 75mm.

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    • Peter Freeman

      Well that’s not too bad, considering the popularity of 70-210mm f2.8 lenses…

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    • Matthew Saville

      Desired sharpness at each faster aperture is also a huge factor, unfortunately.

      Consider that the APS-C Sigma 50-100mm f/1.8 Art is as big and heavy as a full-frame 70-200 2.8, and yet it’s *only* a 2x zoom, AND it’s “only” made for APS-C. I think a full-frame 50-150mm f/2 might therefore be nearly *twice* the weight of a 70-200mm f/2.8, if you want the same sharpness at f/2.0 as the sharpest f/2.8’s…

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    • Kishore Sawh

      It gets considerably larger and heavier though because it wouldn’t be a prime.  Would it be good for people? Yeah. I mean, I’d be interested in seeing it. Hell, I’d be happy with a 24-105 2.8

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    • Peter Freeman

      I specifically don’t want the wide end but… 50 onward is what I would like to see being explored. 

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    • Matthew Saville

      Strangely, I too am sick and tired of the “trinity” we seem to have arrived at when it comes to which focal lengths and zoom ranges are the most useful.

      I’ve actually been working on an OP-ED piece for a long time now, basically along the subject of “can we please change up the standard zoom ranges already?”

      I would absolutely love to have a full-frame 18-50mm f/2.8 and 50-150mm f/2.8. Fudge the numbers a little bit if you have to, maybe a 17-40mm f/2.8 and a 70-150mm f/2. Throw in a 35mm f/1.4, and I’d be in wedding / portrait professional heaven…

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    • Kishore Sawh

      Matthew Saville get that op-ed ready, buddy

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    • Peter Freeman

      Agreed, zooms that cover each category,  wide, medium, long. I am not a fan of wide to medium etc. It compromises both!

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    • Matthew Saville

      Peter Freeman indeed, and especially with my Nikon’s that all offer both 1.2x and 1.5x crop mode, I feel like I barely even need that last bit of reach half the time, anyways. A 24-70 is now a 24-105 to me, if I don’t mind the loss of DOF and resolution at 105mm, which I usually don’t.

      Another FANTASTIC focal length that I’d love to see would be a 35-105mm f/2.8, for portrait photography. That would be the most amazing general family / couple / solo portrait lens ever, when paired with a 135 f/2 prime or something.

      But, I’m giving away my whole OP-ED article at this point, ahaha!

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  2. Matthew Saville

    I believe that giving it the “Sport” moniker would also mean that it will include considerable weather sealing, while the “Art” moniker would not. Also, I don’t know if the Sport line is generally more “indestructible” in build quality, but the Art lenses have often proven to be more bark than bite when it comes to how initially impressive their heft and sturdiness feels in the hand. Losing count of how many Art primes I’ve seen around our studio that are literally falling apart. :-\

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