At Photokina 2012, Sigma announced their Global Vision Line, a massive reorganization of their lens offerings, and a more stringent quality control protocol. At the time, we had no idea that their rebranding efforts would be so extensive, or so successful. Prior to 2012, Sigma was considered just another third party lens manufacturer, but as their Art, Sport, and Contemporary lens lineups have matured, they have grown into one of the more respected and exciting brands in the photography marketplace. At this week’s Photokina, 4 years later, it seems that they have continued in their new tradition, with 3 new lenses, the long awaited 85mm f/1.4 Art, a 12-24mm f/4 Art, and a 500mm f/4 OS Sport.
85mm F1.4 Art
You can read up on the initial excitement over this much anticipated lens announcement in our original post about this lens here.
Their combination of class-leading performance and value have landed them at the top of countless most-recommended and must-have gear lists. With the announcement of this new 85mm, Sigma have essentially completed the set, and now offer prime lenses in all of the focal lengths photographers use most.
The lens will be built to match the already legendary 35mm and 50mm Art lenses, with excellent sharpness, 9 blade aperture for attractive bokeh, all designed for today’s high megapixel cameras. It comes equipped with a new Hyper Sonic Motor capable of faster and more efficient autofocus, and will be available in