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Gear Announcements

Sigma 24-35mm Pricing Announced, Sony 85mm F/1.4 Coming, & Lily in Today’s Daily Roundup

By Anthony Thurston on July 17th 2015

Welcome to our roundup series where we will hit on several gear news and rumor topics each day. This gives you a chance to get caught up on all of the day’s news and rumors in one place. Make sure to check back daily for the latest gear news, rumors and announcements.

Sigma Announces 24-35mm f/2 Pricing and Availability


Sigma became the first manufacturer to develop and bring to market a constant aperture F/2 zoom lens for full frame sensors a few weeks back with the announcement of their 24-35mm f/2.

The public reaction has been mixed, with everything ranging from confusion to excitement. But we now have a clearer picture of this lens and where it fits in the world because today Sigma announced the pricing and availability.

According to the Sigma release, the new 24-35mm f/2 DG HSM Art will be available in late July and will retail for $999. That is a very aggressive price point. This lens could easily be in the $1200-$1500 range, and people would still buy it.

If you are interested, you can hop on over to B&H and get your pre-orders in now.

Sony 85mm F/1.4 Coming In September/October?


We are hearing reports that will likely get my fellow Sony shooters hearts racing. According to a new rumor, a prototype of a Sony FE 85mm F/1.4 has been seen, and the lens is expected to be announced in September or October.

This sounds great; though, the timing is annoying because if true, it will be the second 85mm FE lens announced this year. Zeiss’s Batis 85mm f/1.8 is expected in August, so it will make the decisions difficult for anyone looking for an 85mm.

The rumor stipulates that the lens has been designed to have ‘extremely nice bokeh’, but if it does turn out to be a two-85mm year for Sony, at least they are different apertures.

Lily Camera Looks To Change How You ‘Drone’

Typically if you want to have some good ‘drone’ footage of whatever project you are working on, this requires having a dedicated drone operator. Lily is a new drone with a built-in camera that hopes that change that.

Lily can be set up to run in several pre-programmed patterns, allowing you to get some amazing aerial footage of you or your project without needing an extra person dedicated to the drone itself.

This could be a great tool for behind the scenes video on outdoor photo shoots, or weddings where space permits. At only $719 currently, it is also a killer deal compared to other drone options out there. Learn more about it here.

First Look At Panasonic’s GX8

The Camera Store TV has their hands on field test up for the new Panasonic GX8, and it looks like a killer stills camera. The video is not half bad either (though the GH4 is still the better option if you are videocentric).

What are your thoughts on today’s roundup? What news/rumors did we miss? What would you like to see covered in future roundups? Leave a comment below and let us know what you think!

This site contains affiliate links to products. We may receive a commission for purchases made through these links, however, this does not impact accuracy or integrity of our content.

Anthony Thurston is a photographer based in the Salem, Oregon area specializing in Boudoir. He recently started a new project, Fiercely Boudoir to help support the growing boudoir community. Find him over on Instagram. You may also connect with him via Email.

Q&A Discussions

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  1. Michael Young

    Holy cow, if Sony’s 85/1.8 is $1,300, then how much is the 1.4 going to cost?

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  2. Paul Nguyen

    What a silly decision from Sony. This again demonstrates why, if you have to use native glass (e.g. for AF), then Fuji and M4/3 (if you can stand the smaller sensor) are just simply superior.

    Look at Fuji’s lens lineup – 14mm f/2.8, 16mm f/1.4, 23mm f/1.4, 35mm f/1.4, 56mm f/1.2, 90mm f/2 – a set of seriously professional and good quality primes.

    What about Sony? They have a 28mm f/2 prime that has 2.1% distortion – that’s ridiculous, more than any modern prime released over the past few years. They have a great 55mm f/1.8 and 35mm f/1.4. Zeiss have the awesome 25mm f/2 and 85mm f/1.8 Batis lenses.

    So Sony are lacking an ultra-wide prime – e.g. a 20mm – which is available on Nikon, Fuji (equivalent) and other systems such as LEICA. They’re lacking a fast long portrait lens – e.g. a 135mm. Given how popular their own A-mount 135mm f/1.8 is, I’m disappointed they haven’t brought that over.

    Even after all this, they could do with a revamped 24-70mm (perhaps an f/2.8), too. Yet they’re making another 85mm f/1.4. It’ll probably be marginally cheaper than the Zeiss, but that’s just silly.

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  3. Phil Bautista

    Just a typo check on the Sony 85mm. The title has it at 1.4 but the article has it at 1.8. Think you should know.

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    • Anthony Thurston

      Ah, thanks for catching that. The title was correct, the article was the typo. Rumor is in fact about an 85mm F/1.4

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  4. Kevin Cucci

    Kudos to Sigma for continuing to push the envelope but with the weight of these sigma lenses being released, esp with the 50 and now this chunker, it makes me really nervous to see what their new and inevitable 85 will eventually weigh. At this rate it’s going to be as heavy as my 70-200.

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    • adam sanford

      Love the idea of that Sigma f/2 zoom and they deserve all the credit in the world for trying, but 24-35 is DOA to me. A small zoom multiplier lens *can* sell, but only on FLs wider than this, I think.

      So as must as I applaud them going after this, I think they should have gone all-in and put out the 24-50 f/2 or 24-70 f/2 legendarily big/heavy pickle jar of forum dwellers’ dreams. :-)

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