Disclaimer: This post has a modicum of swearing
There’s a recurring motif within the photography world (particularly in fashion) where models-turned-photographers seem to have an easier time booking clients, and have a quicker and steeper ascent than the average joe. Some may refer to it with negative connotations as ‘endemic’, but frankly, it’s just logical.
In every field there’s a premium on experience, which is why in many cases age and guile beat youth an innocence (read: experience versus naiveté), and to agencies, clients, and other models alike, models understand the business. They will understand how agencies work, the operations of a shoot, who is supposed to do what, how to interact with other models, and have an understanding of what the lives models live are like – something most others don’t get. But if you did want a peek behind the curtains into the real private lives and thoughts of models, Instagram account shitmodelmgmt is your voyeur’s perch.
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Started by two models who choose to remain anonymous, the Instagram account Shitmodelmgmt was born out of frustration with the industry and has become a place where models can express the same. It communicates the realities of #modellife using the most effective communication tool ever known to humankind; something that transcends borders, gender, age, race, and even political affiliation: the meme.
Speaking to their dedicated audience of over 120k IG followers –and everyone else who follows in the shadows– Shitmodelmanagement uses memes to cut right to the heart of a matter with humor, and those who have ever spent time with models or in the fashion industry can scroll through and immediately feel right at home.
And for those that haven’t? It’ll be a primer on the inner thoughts on those in the industry, give you an inkling of just how unglamorous and difficult model life can be, and generate some empathy with your subjects. There’s much to glean from this, like the evident undercurrent of models’ insecurities. From the soul-sucking wait times of castings, to the ‘life’ in a model apartment, it’s all there and worth a look.