Somehow Apple had managed to furnish one of the most widely used devices for capturing content on Instagram but had not actually participated on the social media platform to market their devices. This may come as a shock to Instagrammers who would have just assumed the tech giant would be active on on the social media platform like so many other companies, and maybe some even seem to recall an Apple iPhone account’s activity, not unlike the Berenstein/Berenstain Bears phenomenon. But, as strange as it seems, truly the @Apple account, though technically in existence, wasn’t in use.
As of today, Apple has finally joined the world in sharing iPhone photos on Instagram. In fact, the account is dedicated to creating an interactive experience by sharing content tagged ‘#ShotoniPhone.” As of this writing, there are nine posts up on the account, the first appearing just three hours ago. All feature other Instagrammer’s iPhone-created content, with credit to the creators, in a sort of curated multi-media art gallery with video and sound. It’s unknown if their future posts will feature the same sort of production value, but their introduction to the world of Instagram is pretty fun.
While iPhones certainly aren’t the only game in town for mobile photography, nor are their cameras always the strongest performers of their kind, they hold a special place in the hearts of many creatives. Portrait mode on the iPhone 7 Plus is currently unparalleled for creating a ‘faux-DOF’ effect, which at social media resolutions can be indistinguishable from photos shot using a DSLR. The old saying goes, “the best camera is the one you have with you,” and for many of us, that camera is attached to an iPhone.
For our iPhoneographers out there, you can vie for Apple’s attention in an attempt to have your work featured by using the #ShotoniPhone hashtag when you upload your photos.
What do you think of the new Instagram account? If you’re an iPhone photographer, will you use the hashtag?