A lot of us, myself included, were left scratching our heads at the announcement of the Nikon 1 V3. It wasn’t so much that the specs or performance of the camera looked sub par, but the price seemed to be way out of touch with reality (coming in at almost $1200). Apparently, that notion was incorrect.


The Nikon 1 V3 has been sold out virtually everywhere since before the first units even began shipping. Getting your hands on one, even for a review, has been an exercise in extreme patience. Either demand has been through the roof – which I find hard to believe – or Nikon was not confident in their latest mirrorless and cut corners on production.

The shortage of Nikon 1 V3 cameras has prompted an apology from Nikon Japan, who explained that demand has outgrown production capacity in their V3 factory. “We are sorry to have to apologize for the inconvenience to our customers. We will work to continue intensive production, so thank you for your understanding.”

Nikon 1 V3 Specs


  • 18.4MP CX-Format CMOS Sensor
  • EXPEED 4A Image Processor
  • 3.0″ 1,037k-Dot Tilting Touchscreen LCD
  • Full HD 1080p Video Recording at 60 fps
  • Built-In Wi-Fi Connectivity
  • Hybrid AF System
  • ISO 12800 and Movie e-VR Stabilization
  • 20 fps Shooting with Full-Time AF
  • Includes Electronic Viewfinder and Grip
  • NIKKOR VR 10-30mm f/3.5-5.6 PD-ZOOM Lens

Supply has been so limited that B&H actually has them still listed as Pre-order. But if you are interested in getting on the list for when Nikon finally gets their production figured out, now would be a good time to grab one, as B&H is also adding the Nikon FT1 adapter to the kit for free. That is the adapter needed to use normal Nikon f mount lenses on the Nikon 1 cameras, and it’s normally over $200 on its own.

If you are interested, you can find the details over on B&H here.


What are your thoughts on Nikon’s production issues with the V3? Is demand really so high that it caught Nikon off guard, or do you think this is intentional, trying to create fake demand? Leave a comment below.