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Shortage of V3 Cameras Prompts Apology from Nikon Japan

By Anthony Thurston on July 6th 2014

A lot of us, myself included, were left scratching our heads at the announcement of the Nikon 1 V3. It wasn’t so much that the specs or performance of the camera looked sub par, but the price seemed to be way out of touch with reality (coming in at almost $1200). Apparently, that notion was incorrect.


The Nikon 1 V3 has been sold out virtually everywhere since before the first units even began shipping. Getting your hands on one, even for a review, has been an exercise in extreme patience. Either demand has been through the roof – which I find hard to believe – or Nikon was not confident in their latest mirrorless and cut corners on production.

The shortage of Nikon 1 V3 cameras has prompted an apology from Nikon Japan, who explained that demand has outgrown production capacity in their V3 factory. “We are sorry to have to apologize for the inconvenience to our customers. We will work to continue intensive production, so thank you for your understanding.”

Nikon 1 V3 Specs


  • 18.4MP CX-Format CMOS Sensor
  • EXPEED 4A Image Processor
  • 3.0″ 1,037k-Dot Tilting Touchscreen LCD
  • Full HD 1080p Video Recording at 60 fps
  • Built-In Wi-Fi Connectivity
  • Hybrid AF System
  • ISO 12800 and Movie e-VR Stabilization
  • 20 fps Shooting with Full-Time AF
  • Includes Electronic Viewfinder and Grip
  • NIKKOR VR 10-30mm f/3.5-5.6 PD-ZOOM Lens

Supply has been so limited that B&H actually has them still listed as Pre-order. But if you are interested in getting on the list for when Nikon finally gets their production figured out, now would be a good time to grab one, as B&H is also adding the Nikon FT1 adapter to the kit for free. That is the adapter needed to use normal Nikon f mount lenses on the Nikon 1 cameras, and it’s normally over $200 on its own.

If you are interested, you can find the details over on B&H here.


What are your thoughts on Nikon’s production issues with the V3? Is demand really so high that it caught Nikon off guard, or do you think this is intentional, trying to create fake demand? Leave a comment below.

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Anthony Thurston is a photographer based in the Salem, Oregon area specializing in Boudoir. He recently started a new project, Fiercely Boudoir to help support the growing boudoir community. Find him over on Instagram. You may also connect with him via Email.

Q&A Discussions

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  1. Rafael Steffen

    I would love to try this câmera out!

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  2. Dave Lyons

    I’m sure for a lot of people 20-60 fps is worth the $$$, even if they never use it because they have something that no other similar product can do. I’d assume this is genuine but they probably didn’t have much resources reserved for it since not as lucrative as the dslr’s are.

    I could stand on my porch, set it to f8 on a tripod and manually focus on my hummingbird feeder and when one comes in rip off 60fps. Now is that worth a few hundred extra bucks to me??? you bet your behind it is

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    • Phil Bautista

      I believe that it’s 60 fps video. Still impressive given it’s at 1080p which means you can watch your hummingbirds in slow motion in full HD.

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    • Dave Lyons

      Phil… it’s 20 frames per second WITH full AF, it’s 60 frames per second when focusing on first shot then keeps AF at that spot… alas why i said set it up and manual focus on feeder and YES you’d get 60 fps OF IMAGES not video ;)

      See it’s so crazy that you don’t even believe it… thats what you pay for!

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