A few weeks back we shared with you a video from stylemypic.com that aimed to re-create the look typically found with and associated with Annie Leibovitz. Her name is synonymous to the level of metaphoric status, and with a list of projects and accomplishments as long as the Orient Express, it’s easy to see why. But make no mistake, for those of you who may or may not be photo historians, or at least not in beauty and fashion, there are others at or above her level. Sid Vasandani of StyleMyPic wants to show you how to shoot in similar styles of these greats, with rather basic gear.
Patrick Demarchelier is one such great, and a name you may not be familiar with. You likely have seen his work that will no doubt go down as history the French can actually be proud of…
Jokes aside, Demarchelier is a photographer whose education in our field is the stuff of lust, since he has learned from those of legend, like Henri Cartier-Bresson. He began as a wedding shooter and quickly developed his method and craft into a career that would span all genres of photography. His name is one associated with Vogue, Elle, Marie Claire, Harper’s Bazaar, Dior, Chanel…I could go on, but you get the idea.
But how on Earth could you, a humble mortal, think of shooting like him without his bank balance or that of his clients? Well, Vasandani helps you out. He mentions that Demarchelier has tended to favor the use of an Elinchrom Octabox 135cm, and to show you how he would control that light modifier has set-up a shoot in that fashion. He goes on to explain that the stand is often used on the left side, and light positioned at will.
For this shoot, Vasandani uses a generic octabox and a speed light, a black V-flat to add depth and drama to shadows. After the initial image is shot, he goes deeply into how to retouch the image to get as close as possible to Patrick’s style, and the result is impressive when you consider the gear used is what you’ll find below: