Hundred of thousands of photos are shared through social media each day. What if there was a way to share your photos and save a life at the same time? Johnson and Johnson has created a platform that lets you donate your picture to help a charity.
Donate a Photo with Johnson & Johnson
Donate a Photo is a simple photography app that does extraordinarily things. For every picture you share with the app, Johnson and Johnson will donate one dollar to a charity of your choice; sharing a pic of that girl’s night out could help build a park or that cute picture of your pug could help a newborn breathe.
[REWIND:Walk for Living Water—How One Photographer Made a Huge Difference {Interview with Andy Stenz}]
Every month, new causes are added to the roster. Each cause will receive a minimum donation and will appear in the app until the goal is met or time allotted has been reached. There is a progress bar for each fund that will show the total amount of donations. Since the beginning of last week, Johnson and Johnson has raised over $600,000 to charities across the country and the the amount is steadily increasing.
One of the downsides to using the app is that only the first photo of the day will be counted for your donation. That means you can not do a massive upload and expect the corporation to match each with a dollar. The app is turning that selfie-a-day project into making you a selfie-hero.
As photographers, we provide a service to our clients; sometimes that service is for pay and other times, it is free of charge. I donate my skill and time to a local veterinary hospital; they in-turn can use the images for brochures and on their website without copyright. We have talked about not giving your work away before, but sometimes it is nice to help charities. Donating one photo to help save a life or build a school seems like a no-brainer to me. If a dollar a day isn’t enough for you, there are other charities that you can be involved in; organizations like the Tiny Sparrow Foundation or Second Chance Photos who are always in need of photographers.
[Via Donate a Photo / images screen captures]
Get Connected!