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Business Tips

Say Sayonara to Snapchat – Instagram’s New Features Are Retaining & Growing The Userbase

By Shivani Reddy on December 24th 2016

You had a good run while it lasted Snapchat, but at the end of the day your geo-filters and facial recognition software just weren’t enough to compete with the social media giant that is Instagram.

Just after 2 months of launching, IG Stories has reached over 100 million active users and an unlimited ceiling for growth in the coming months as they continue to roll out new and exciting features to keep people coming back for more. IG stories is designed to keep Instagram’s 500 million active user base contained in the app, adding an entirely new social aspect to the popular app and is arguably one of their smartest business decisions. How this might affect seemingly preposterous IPO that Snapchat’s expected to have soon, we’ll have to wait and see.

The controversy surrounding the new feature stems from its blatant imitation of Snapchat Stories, which has unfortunately taken a major hit due to IG’s new development. Two days ago, IG added unique stickers that you can tap to change as well as location, date, and temperature tags to add to your stories.

While this isn’t new & exciting tech, it is one step closer to making IG stories identical to Snapchat stories, and if not, even better. On top of the new stickers, they’ve introduced a new ‘Hands-Free’ option in the format picker which lets you start recording a video with just one tap. And just like Snap Stories, you can now save your entire story from the past 24 hours to your camera roll as a single video (only rolled out to iOS users for the time being), a much needed feature for those creating connected stories.

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This signifies a shift in how Stories will be used, especially with the addition of a geo-location tag. Brands have already been loving the notion of mentioning and adding relevant links to their IG Stories, and this is yet another way for them to personify their business. When Snapchat originally introduced the geo-filter option, brands immediately jumped on the bandwagon to create unique filters to garner the attention of users. It won’t be long before Instagram starts reaching out to brands for the exact same reason since a lot of business advertisement and marketing takes place in Instagram already.

Have you completely migrated from Snapchat? What are your thoughts on the future of IG stories and business? Let us know in the comments below!

Shivani wants to live in a world where laughter is the cure to pretty much everything. Since she can’t claim “Serial Bingewatcher” as an occupation, she’ll settle for wedding/portrait photographer at Lin and Jirsa & marketing coordinator here at SLR Lounge. For those rare moments when you won’t find a camera in her hand, she will be dancing, eating a donut, or most likely watching Seinfeld.

Follow her on Instagram: @shivalry_inc

Q&A Discussions

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  1. Andy Chang

    Hmm…Interesting point of view. And I just purchased Spectacles for business, not pleasure. I don’t find Snapchat rewarding at all but Instagram isn’t as fun. Instagram is borrowing Snapchat stickers and Facebook Live. Snapchat’s saving grace is that it was always based on fun/in-the-moment and hopefully Spectacles will keep users tethered. Instagram I feel will still have the leg up on advertising, tagging businesses, helping sales and now live video so I feel it will reign supreme in the end especially with its linkage to Facebook ads. Facebook and Instagram are like brothers-in-law while Snapchat is “the guy your girl told you not to worry about.” We’ll see what Snapchat is capable of after its IPO next year. It’s going to have to continue to innovate while keeping its youthful user base while catering to new investors and businesses.

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    • Shivani Reddy

      How do you like Spectacles so far? Do you feel like they add anything different to your snapchat experience? I wondered if they would change the way people produce their own media, other than just a new perspective.

      Haha, love the analogy, I am very interested to see where this IPO takes them, if anywhere. Thanks for reading Andy!

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    • Andy Chang

      The glasses are well made and do what they’re supposed to do. It’s certainly more elegant than strapping a GoPro to your forehead. I have the same criticisms from a video/WiFi/sound point of view as any review you’ll read. I hope Snap will release firmware updates that allow photo and other video exporting capabilities. They’re already making moves by bringing in augmented reality (AR) into their realm. I don’t find social media very healthy and think many people’s actions on it very needy and petty. If I didn’t need it for business marketing I wouldn’t use it at all. If I ever make it out of the storm of suck factors, I would prefer to hire a social media manager to handle my accounts. I won’t be using the glasses for personal reasons, only in a business context. I find great freedom in not feeling forced to “create content” all the time when there are countless others who have already done what I have thought of and maybe even better. The glasses are just a new lens in the toolkit and hopefully I’ll find a way to pioneer a way to use it. At worst we’ll have one less smartphone in the way of a perfectly good wedding photo.

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