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Gear Announcements

Samyang Announces New Xeen Lenses, X-Pro2/D500 Availability Delayed {Daily Roundup}

By Anthony Thurston on February 5th 2016

Welcome to our roundup series where we will hit on several gear news and rumor topics each day. This gives you a chance to get caught up on all of the day’s news and rumors in one place. Make sure to check back daily for the latest gear news, rumors, and announcements.

Two New Samyang Xeen Lenses, Teases a Third

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Samyang has announced a pair of new lenses to be included in their Xeen line of cinema lenses. The new 14mm T/3.1 and 35mm T/1.5 join the rest of the Xeen lineup which includes 24mm T/1.5, 50mm T/1.5, and 85mm T/1.5.

The Xeen lineup, as you can see, has quickly filled out the popular primes one might be interested in as a videographer looking for quality, but affordable cinema lenses.

Samyang-XEEN-cinema-lenses-specifications

We don’t have pricing on the new lenses yet, but the current lenses are around the $2,000 mark each, or you can get a significant discount of $1200 if you buy three or more.

For more information on the new additions, you can find the Samyang release here, or if you are interested in picking up some Xeen glass you can find them over on B&H here.

Fuji X-Pro2 Delayed?

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Reports are coming in of international delays in regards to the Fuji X-Pro2 and when stores are expecting to have them available. Originally, the X-Pro2 was slated for a late February launch; that has now changed in some international markets.

The reason for the hold-up, according to Fuji, is a delay in production and higher than expected pre-order sales. The X-Pro2 has been delayed until ‘early March’ in the affected markets.

For what it is worth, U.S. stores like B&H (which still have the X-Pro2 available for pre-order) still list the X-Pro2‘s availability as February 25th. This could be a case of the U.S. taking priority over international markets, or this could be a case of the U.S. stores just being slower to update their pages. My money in on the former.

Regardless, you can still get your pre-orders in if you are interested in grabbing the new X-Pro2. I know I am very, very tempted to pick one up myself. Just waiting to see what I can expect in return from the tax man this year…

Nikon D500 Also Delayed?

 

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Reports are also coming that the Nikon has delayed the D500, citing (similar to Fuji) more demand than they have supply. So instead of launching when initially announced, they will be holding off the D500 shipments until they can fulfill all of the orders.

This seems to be a troubling pattern in recent years with the camera industry. Zeiss can’t keep their Batis lenses in stock anywhere, Fuji delaying the X-Pro2, and Nikon now delaying the D500. Companies are purposefully creating shortages to drive up demand for their products because you can’t tell me these companies are not capable of forecasting effectively.

Apple pioneered this strategy with their product launches, and now camera manufacturers are playing copycat. I, for one, say it needs to stop. Quit playing games with us. If you actually create good products the demand will be there regardless of these stupid supply/demand games.

Those of you who are interested, the new estimated release timeframe is LATE APRIL. Yes, Nikon has pushed it back an entire month.

What are your thoughts on today’s roundup? What news/rumors did we miss? What would you like to see covered in future roundups? Leave a comment below and let us know what you think!

Anthony Thurston is a photographer based in the Salem, Oregon area specializing in Boudoir. He recently started a new project, Fiercely Boudoir to help support the growing boudoir community. Find him over on Instagram. You may also connect with him via Email.

Q&A Discussions

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  1. Dave Haynie

    If they’re actually misforecasting the demand, that’s a High-Class Problem. With all the talk of a slump in the camera industry (or really, a return to the volumes of the film era, not that digital has matured), that’s far better than the alternative.

    If they’re using Apple’s “fake shortage” marketing, they have to be pretty careful about that. Apple does that with great effect to get long lines at Apple stores on “iPhone Day”, but also to artificially ensure that every new iPhone release will break the old releases’s sales record — because they know they could sell many more, but all they really need to do is sell more than last time. Of course, if they ever don’t, that’s a Big Problem.

    But that also of course risks customers going elsewhere. Apple’s got their 5 million or so zealots out of maybe 200 million that put with that every year. But not every market takes to being jerked around like that. And if this is really a marketing tease, it this directed to only that 2.5% or so who are good with it, or some larger number?

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  2. Peter Nord

    Unless you have sat in the chair where the forecast has to be made it is silly to say, “you can’t tell me these companies are not capable of forecasting effectively.” Produce too few product – people bitch; Produce too much product – lose money, get fired. Manufacturing is not like turning on a water faucet. Thousands of parts have different lead times. Only takes one missing, or scarce part and production stops. Not only does Nikon have to forecast, but all their part vendors have to forecast too, with a thousand different lead times. What do you suppose their variability is on an estimate, plus or minus ten percent? How long have you been waiting for this camera, four years? Ten percent variance is four months. Can’t you even wait one extra month? Grow up. Learn some patience.

    What makes you think a shortage of a Nikon camera will drive up demand for that camera. How many extra people do you think will want one if supply is short. Think a bunch of Canon users are going to sell all their gear to get in a Nikon line if supply is short? A bunch of people have lined up now when there is no supply. How could supply be shorter than that?

    Suppose you are Nikon. Going to introduce a new camera. Guess that you will sell X number the first year. What kind of capacity will you build into the assembly lines. Going to make X before the introduction, then go on vacation for the rest of the year? Going to build in lots of extra capacity so you have to lay a bunch of people off if you guess wrong? These are not simple problems. The camera business is not so profitable. I’m guessing they have to watch expenses very carefully.

    Learn some patience. Go out, practice to improve your photography. Will your pictures be better just because you have a new camera?

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  3. Noel Mockford

    It’s called MARKETING fellahs.

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  4. Stephen Jennings

    What would be the purpose of intentional shortages? I would understand if a shortage of, I dunno .. an 85mm Batis drove the price of the lens, thus keeping demand and price high with inventory low. But they don’t gain a financial motivation? Maybe they just don’t want to over-produce a product and have it sitting on shelves, especially if it’s a higher end product? Just wondering what the reasoning behind this is outside of supply and demand.

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    • Dave Haynie

      The way Apple does it, it’s to generate free publicity. Those long lines, the two month of tech press and few days of national press they get out of any old iPhone launch, would more or less vanish if they actually delivered their estimated product volume on Day 1.

      Of course, the other reason is simple: why pat to warehouse that stock when you can sell it today? The answer, of course, is “I don’t want to jerk my customers around”. So for any given product/company, the marketing people have to weight the good, free press about shortages — implying that the product demand is high — with the frustration and possible alternate product purchases experienced by the customers.

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  5. Herm Tjioe

    I like these “demand greater than capacity” marketing strategy. It has proven effective in other industries. I assume in part because some of their past intros were mediocre and wasn’t living up to the hype. So why not throttle inventory back, hype it, regardless of the actual product ‘s merit and substance.

    I for one prefer to watch from the bleachers, waiting for early reports of the performance and sometimes eventual recalls. None of these companies are paying me to be a beta tester.

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  6. Stephen Glass

    Thanks for keeping us up on all this AT!

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