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Gear Rumors

They Wowed Us at Photokina, So What’s Next for Samsung?

By Anthony Thurston on September 24th 2014

Samsung made a pretty big splash with the announcement of their new flagship camera, the NX1, last week at Photokina. So, what are Samsung’s plans going forward in regards to their camera lines?


According to a new report over on Photo Rumors, the Korean electronics giant is setting its sights on building up around their new NX1 flagship, and that will be the focus of 2015 in their camera division. There was a prototype for a 300mm F/2.8 OIS lens at Photokina, and in addition to that, the rumors say we should expect a 16-60mm F/4 OIS, S 24mm F/1.4 ED, and an S 12-24mm F/2.8 Ed OIS.

Basically, the rumor report said not to expect any “consumer” level lenses from Samsung until at least 2015 as the company looks to attract more pros to their system by building around their NX1.


I am looking forward to getting the NX1 in for review, I should hopefully have the 7D Mark II in for review around the same time so I will be able to directly compare what are arguably two of the best APS-C “Pro” cameras on the market (spec wise). The NX1 is expected to begin shipping on October 15th, but pre-orders are still going strong over on B&H ($1499).

The rumor closes by stating not to expect any significant Samsung announcements (in the photography industry) for the next 6 months while these lenses are finalized. They are off to a great start with the 16-50mm F/2-2.8 and 50-150mm F/2.8, I am looking forward to seeing how they continue to build out their pro system.


What are your thoughts on this unofficial roadmap for Samsung’s 2015? Do you think that these could lure away an APS-C pro from Canon or Nikon? Leave a comment below!

[via Photo Rumors]

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Anthony Thurston is a photographer based in the Salem, Oregon area specializing in Boudoir. He recently started a new project, Fiercely Boudoir to help support the growing boudoir community. Find him over on Instagram. You may also connect with him via Email.

Q&A Discussions

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  1. Ido Scharf

    To me, 60mm is way too close to the 50mm end of the 16-50mm f/2-2.8, so a high-end 16-60mm f/4 isn’t very attractive.

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    • Anthony Thurston

      Yeah, that one seems like an odd choice to me as well… only thing I can think of is maybe as a cheaper option for those who don’t need the F/2.8?

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  2. Jeff Morrison

    thanks waiting for the review

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  3. Stan Rogers

    They’re doing it right, but there’s one huge hurdle to overcome: their brand. Familiarity isn’t an asset here, when that familiarity comes from having a television, a refrigerator, a dishwasher, a vacuum cleaner, a space heater and a phone all with the same brand name as the camera you’re considering. Or not considering, because it’s got the same brand as your television, etc. There’s something of the doctor who claims to specialize in ophthalmology, neurosurgery, cardiothoracic surgery, orthopaedics AND endocrinology about it — your first reaction is probably going to be “quack”, since nobody can be really good at everything, right? There’s a pretty good chance that the NX-1 is the camera a lot of people really want; everything hinges on a few key people actually taking a chance on it and showing what it can do. Good luck to ’em.

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    • Scottie Nguyen

      Kinda valid but not totally. We’ll just have to wait and see. The only real hurdle is the Samsung lens lineup. People will not buy because of the lens lineup or lack thereof. People will go Canon like always and Nikon. But certain, I bet both Canon and Nikon ran home and had a meeting about the future of their MIRRORLESS longterm plan. It’s one thing Sony kicker their ass but another when another pre-puberty boy comes in flaunting an atomic bomb of a mirrorless camera at the world. If this doesn’t get Canon and Nikon’s attention in starting to develop a serious mirroless SLR, I don’t know what will. And by they way, what do you call a mirrorless DSLR ? is it still considered single lens reflex? There was a time when digital took over film. We are at that cross road where mirrorless is taking over mirrored camera. The 1DX being 12 to 14 frames per second is starting to max out the FPS speed. Mirrorless will begin at 15 fps and I can see them go 20 to 25 fps in a year or two, those who don’t jump on the band wagon will be left behind. That’s the flow of river.

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    • Stan Rogers

      I’m good with 3 FPS if anyone wants to slow down. (Not for video, obviously.) Call me weird, but I’d rather shoot the picture I want than pick it from a stack. (It may have helped that I began with cameras that could be measured in seconds per frame. Counting on the drive to cover your butt means you’re less likely to catch the real moment, at least until you start talking 60 FPS or thereabouts. And yes, we did shoot sports and birds in flight back in the day, in case anyone was wondering.) And they have glass; it was just the 70-200 equivalent and a body with decent ergonomics, etc., that were missing. But having everything they need doesn’t make them a camera brand until camera people believe in it.

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    • Matthew Saville

      Stan, I do agree with you however there are indeed a select few areas where massive FPS’ are very helpful. Mainly, extremely fast things lol. Runners / racers, NFL “go long!” moments, birds in flight, that kinda stuff.

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    • Kyle Farris

      The Nikon 1 system can shoot 60FPS, BTW…

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  4. Scottie Nguyen

    With the massive amount of Android/Samsung phone users and this camera being capable of NFC and wifi natively to the android phones, I don’t see why it can’t attract an entry level first time photographer who decides to jump straight to the creme of the crop APS sensored cameras. They have 3 choices really, Canon 7d mark 2 with conventional technology, the NX1 creme of the crop (can you still call these DSLR or do you call them mirrorless SLR?) and Sony’s A6000/NEX7 ? The obvious choice is the Canon for the lens line-up and familiarity. But no doubt the new generation not brainwashed by Canon and Nikon will definitely take a look at the Samsung especially if they are Samsung phone lovers.

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    • Kyle Farris

      Mirrorless SLR won’t work because the “R” stands for “reflex” (aka “mirror”). So, if you wanted an acronym, SLM could work, I suppose. Or maybe something like “MILS” (Mirrorless Interchangeable Lens System) which kinda sounds like a person with enunciation skills said “mirrorless”

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