Hasselblad started it a while back, and more recently, Olympus made waves with their sensor shifting technology with allows for 40MP images out of the small M 4/3 OM-D E-M5 II. Now, it appears that Ricoh/Pentax is throwing their gear in the ring with a new Pixel Shift technology.

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According to the rumors, the new technology works similarly to those utilized by Hasselblad and Olympus. Basically, the sensor is moved up, down, left and right in one pixel increments resulting in each pixel having full color information. This eliminates the need for interpolation and results in a higher quality file, at the sensor’s true resolution.

There are also unconfirmed rumblings that this technology could be rolled out to other Pentax and Ricoh branded cameras via a firmware update. That, while seeming to be wishful thinking, would be big news. I am unsure, though, how a software update would allow for moving the sensor – the hardware would already have to be in place for that to work.

I am personally not really sure what you think about this pixel/sensor shifting technology. I mean, for certain uses, like landscapes or architecture I can see this working, but the limitation on movement in the images really sort of kills whatever excitement I personally feel about it.

What are your thoughts on this pixel/sensor shifting technology that is making the rounds in the market? Would you like to have that tech in your current camera? Leave a comment below and let us know what you think!

[via Photo Rumors]