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Flickr Redesign Improving Traffic Current Events

Redesign Worked, Flickr Usage On The Rise

By Anthony Thurston on September 1st 2013

It has been almost 3 months since the Flickr redesign and the effects of the investment by Yahoo are already being seen. While many longtime users pushed back against the “new Flickr”, the gamble appears to have worked in Yahoo’s favor. Traffic and usage are up across the board, and they are only rising.

Flickr Redesign Improving Traffic

According to a report by SimilarWeb in the month of April 2013, just after the site redesign, Flickr’s monthly traffic hit about 86 million site visits. By July 2013 that number jumped to over 110 million site visits. That is a jump of 26 million visits in just one month’s time – very impressive to say the least. Not only that, but during that same time-period, average time of the site views jumped from 4.5 to 5 minutes, and social media traffic jumped from 9.7 million to 13.7 million.

People wondered if a redesign would be able to revitalize Yahoo’s aging and stagnate image hosting service. As you can see, it appears that it has as the numbers speak for themselves. People are returning to Flickr in droves, and more importantly, they are returning and using the site more than before and sharing images more than before.

Say what you will about Yahoo and the mishandling of Flickr, or the backlash from longtime users over the new changes, but it’s very clear that the public as a whole is impressed and happy to return to Flickr.

What are your thoughts? It has been several months now since the Flickr redesign. Have your impressions changed at all since it was released? Let us know in a comment below!

[via PopPhoto]

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Anthony Thurston is a photographer based in the Salem, Oregon area specializing in Boudoir. He recently started a new project, Fiercely Boudoir to help support the growing boudoir community. Find him over on Instagram. You may also connect with him via Email.

Q&A Discussions

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  1. Goetz Kluge

    Flickr changed the design as well as the target group. The revenue now will come from mainly from advertising. Thus, the design is optimized to display as many different ads as possible instead of letting the viewer focus on few images. The images of the users are the wallpaper for the advertising. – As for storage space and with regard to upload limits, you may want to compute yourself how much time will be required to make really use of the terabyte.

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  2. mello

    i hate the new design! i’ve barely used flickr since it’s happened. i’m actually considering closing my account and just sharing my photos on facebook.

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  3. Chris Adval

    yea, the design wasn’t a make or break it, people left cause it was charging users, and then came back because it was obviously free to use for what people had to pay for like myself… You were only allowed to put up I think 200 images… decent amount for best of best, portfolio shots, but everyone wants to show off all their best shots like event coverage would easily be 250+ shots itself.

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  4. steph

    Lets see if the uptick continues……I doubt it……So many of my friends/groups are leaving Flickr becuse of all mentioned above…….you know how the new store in the neighbothood always gets visits initially to check it out? That is what flickr is seeing……….

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  5. Karen White

    I still don’t like the changes but have found workarounds to get most of my viewing experience back to how it was on the old style Flickr. Scripts are available to get rid of the new look group discussion pages and the photostream justified view – many people are using these. I bypass the homepage altogether as it is so bad and slow to load – and contains no information that I want to see. For people still on dial up (in many parts of the world) or slow broadband the changes are a nightmare and make Flickr almost impossible to use at all.

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  6. Skippy

    I don’t like the feed at all. Pictures are often too big for the frames and they cut off heads and in some cases the pictures in the boxes seem to be zoomed in beyond one to one. The new image layout fills the screen which may be nice for good pictures a person wants to see from the contact feed but may not want to see what they had for lunch as exampled in the thumbnail for this post. I like to see my views and have to and have to scroll through my feed to see that so that limits me from going back into past archives to see activities on them. Not a fan of this at all.
    Even with that complaint which is plenty for me to want to go elsewhere there really is nowhere else to go. Photobucket is for kids and other sites have no activity. 300 px is super nice but is more on the high end and I don’t feel as though I should be posting shots of my cats, dogs, and garden on there.

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  7. Vincent

    The redesign may account for some of this, but more likely is the 1 terabyte that users with a free account get.

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    • Anthony T.

      You are probably correct. But those were announced in conjunction with the redesign, so many people consider them to be linked.

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  8. Black Z Eddie

    I like the new design. I’ve actually gotten kinda lazy and quit (temporarily) updating my ‘lil blog in favor just using the Flickr Photostream. :D

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