One of the complaints that people tend to have about fashion photography is that the models are not exactly an accurate depiction of the general public. Yes, we like to see beautiful people grace the pages of our magazines, but at the same time, 98% of Earth’s population probably won’t look as glamorous in those clothes as the models do. So would it be better to use normal, everyday people in the fashion images?
Well, if you have seen Lanvin’s hilariously awesome Fall/Winter 2011-2012 Campaign Video (seriously, watch it!), you already know that Lanvin has enough tongue-in-cheek attitude to do exactly that. Fashion models sizes 0 and under are out, and real people ranging from the ages 16 to 81 years old are in! The everyday civilians shot in the campaign included a waiter, a recent immigrant, an administrative assistant, and a salt & pepper shaker collector. They were all pre-casted from the streets of New York and then hand-picked by Lanvin’s creative director Alber Elbaz.
I wanted to see people from different age groups, body shapes and personalities wearing Lanvin,” he said. “That is what Lanvin is all about and represents – we don’t only do clothes for 20-year-old girls. I love to see mature women wearing Lanvin as well. I love wrinkles, I love grey hair.”
– Alber Elbaz
The campaign was shot by the famous American fashion photographer Steven Meisel, who is no stranger to anything high-fashion considering that he has shot every single cover of Vogue Italia magazine since 1988.
Here is the video of the Lanvin photoshoot that includes the backstory of each “model,” as well as the images that are going to be seen in all over Europe, United States, Asia, and the Middle East.